{"id":17000,"date":"2026-08-28T10:59:04","date_gmt":"2026-08-28T09:59:04","guid":{"rendered":"https:\/\/hejsweden.com\/?page_id=17000"},"modified":"2026-08-28T11:00:22","modified_gmt":"2026-08-28T10:00:22","slug":"how-to-be-swedish","status":"publish","type":"page","link":"https:\/\/hejsweden.com\/en\/how-to-be-swedish\/","title":{"rendered":"How to be Swedish"},"content":{"rendered":"\n
\"How<\/figure>\n\n\n\n

Moving to a new country isn’t easy and often leads to unexpected experiences and pitfalls, sometimes rather funny ones. I\u2019ve gathered my Sweden-experiences into a book \u2013 a guide to all things Swedish designed to help you avoid awkward situations and better understand the country and its people. After three years of work, the result is\u2026<\/p>\n\n\n\n

How to be Swedish: A Quick Guide to Swedishness – in 55 Steps<\/h2>\n\n\n\n

Blurb<\/h3>\n\n\n\n
\n

Are you going to travel to Sweden? Or moving there for your studies, work or love? Are you afraid of a Swedish culture shock?<\/strong>
Matthias, a “professional new-Swede”, explains how to act like a typical Swede, in 55 easy steps.
For example, in this book you\u2019ll learn how to:
– Interact with Swedes, without embarrassing yourself
– Celebrate Swedish traditions
– Flirt like a SwedeFind out why:
\u2026 Swedes are obsessed with sunshine, nature and a socializing activity called fika
\u2026 Swedes don\u2019t work in July
\u2026 Swedes dance like little frogs around a pole that looks like a gigantic phallus<\/p>\n\n\n\n

\u2026 and many more steps how to smoothly blend in among Swedes.
Learn what Swedish people fear and desire.
This Sweden guide will get you prepared for a\u00a0fantastisk<\/em>\u00a0time in Sweden.

Perfect for:<\/strong>\u00a0tourists, expats, exchange students \u2014 and anyone in love with (or just confused by) a Swede.<\/p>\n<\/blockquote>\n\n\n\n

Available as pocket or Kindle e-book<\/p>\n\n\n\n

Buy now on\u00a0Amazon,<\/a>\u00a0Adlibris<\/a>, Bokus<\/a> or in book stores in Sweden<\/p>\n","protected":false},"excerpt":{"rendered":"

Moving to a new country isn’t easy and often leads to unexpected experiences and pitfalls, sometimes rather funny ones. I\u2019ve gathered my Sweden-experiences into a book \u2013 a guide to all things Swedish designed to … Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":9106,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"generate_page_header":"","footnotes":""},"class_list":["post-17000","page","type-page","status-publish","has-post-thumbnail","infinite-scroll-item"],"yoast_head":"\nHow to be Swedish - Hej Sweden<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hejsweden.com\/en\/how-to-be-swedish\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to be Swedish - Hej Sweden\" \/>\n<meta property=\"og:description\" content=\"Moving to a new country isn’t easy and often leads to unexpected experiences and pitfalls, sometimes rather funny ones. I\u2019ve gathered my Sweden-experiences into a book \u2013 a guide to all things Swedish designed to ... Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hejsweden.com\/en\/how-to-be-swedish\/\" \/>\n<meta property=\"og:site_name\" content=\"Hej Sweden\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HejSweden\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-28T10:00:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hejsweden.com\/wp-content\/uploads\/2021\/02\/Book-ad-How-to-be-Swedish-table-dala-horse-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@HejSweden\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/how-to-be-swedish\\\/\",\"url\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/how-to-be-swedish\\\/\",\"name\":\"How to be Swedish - Hej Sweden\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/how-to-be-swedish\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/how-to-be-swedish\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hejsweden.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/Book-ad-How-to-be-Swedish-table-dala-horse-2.jpg\",\"datePublished\":\"2026-08-28T09:59:04+00:00\",\"dateModified\":\"2026-08-28T10:00:22+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hejsweden.com\\\/en\\\/how-to-be-swedish\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/how-to-be-swedish\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hejsweden.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/Book-ad-How-to-be-Swedish-table-dala-horse-2.jpg\",\"contentUrl\":\"https:\\\/\\\/hejsweden.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/Book-ad-How-to-be-Swedish-table-dala-horse-2.jpg\",\"width\":1600,\"height\":1200,\"caption\":\"How to be Swedish \u2013 Book about Sweden and Swedish culture\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/\",\"name\":\"Hej Sweden\",\"description\":\"Experience Sweden & Swedish Culture\",\"publisher\":{\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/#organization\",\"name\":\"Hej Sweden\",\"url\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/hejsweden.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Hej-Sweden-Logo-2020-03-3-blue-menu-HS-2.jpg\",\"contentUrl\":\"https:\\\/\\\/hejsweden.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Hej-Sweden-Logo-2020-03-3-blue-menu-HS-2.jpg\",\"width\":597,\"height\":162,\"caption\":\"Hej Sweden\"},\"image\":{\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/HejSweden\",\"https:\\\/\\\/x.com\\\/HejSweden\",\"https:\\\/\\\/instagram.com\\\/schwedenbilder\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/hej-sweden\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/hejsweden\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/HejSwedenTV\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to be Swedish - Hej Sweden","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hejsweden.com\/en\/how-to-be-swedish\/","og_locale":"en_US","og_type":"article","og_title":"How to be Swedish - Hej Sweden","og_description":"Moving to a new country isn’t easy and often leads to unexpected experiences and pitfalls, sometimes rather funny ones. I\u2019ve gathered my Sweden-experiences into a book \u2013 a guide to all things Swedish designed to ... Read more","og_url":"https:\/\/hejsweden.com\/en\/how-to-be-swedish\/","og_site_name":"Hej Sweden","article_publisher":"https:\/\/www.facebook.com\/HejSweden","article_modified_time":"2026-08-28T10:00:22+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/hejsweden.com\/wp-content\/uploads\/2021\/02\/Book-ad-How-to-be-Swedish-table-dala-horse-2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@HejSweden","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hejsweden.com\/en\/how-to-be-swedish\/","url":"https:\/\/hejsweden.com\/en\/how-to-be-swedish\/","name":"How to be Swedish - Hej Sweden","isPartOf":{"@id":"https:\/\/hejsweden.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hejsweden.com\/en\/how-to-be-swedish\/#primaryimage"},"image":{"@id":"https:\/\/hejsweden.com\/en\/how-to-be-swedish\/#primaryimage"},"thumbnailUrl":"https:\/\/hejsweden.com\/wp-content\/uploads\/2021\/02\/Book-ad-How-to-be-Swedish-table-dala-horse-2.jpg","datePublished":"2026-08-28T09:59:04+00:00","dateModified":"2026-08-28T10:00:22+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hejsweden.com\/en\/how-to-be-swedish\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hejsweden.com\/en\/how-to-be-swedish\/#primaryimage","url":"https:\/\/hejsweden.com\/wp-content\/uploads\/2021\/02\/Book-ad-How-to-be-Swedish-table-dala-horse-2.jpg","contentUrl":"https:\/\/hejsweden.com\/wp-content\/uploads\/2021\/02\/Book-ad-How-to-be-Swedish-table-dala-horse-2.jpg","width":1600,"height":1200,"caption":"How to be Swedish \u2013 Book about Sweden and Swedish culture"},{"@type":"WebSite","@id":"https:\/\/hejsweden.com\/en\/#website","url":"https:\/\/hejsweden.com\/en\/","name":"Hej Sweden","description":"Experience Sweden & Swedish Culture","publisher":{"@id":"https:\/\/hejsweden.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hejsweden.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/hejsweden.com\/en\/#organization","name":"Hej Sweden","url":"https:\/\/hejsweden.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hejsweden.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/04\/Hej-Sweden-Logo-2020-03-3-blue-menu-HS-2.jpg","contentUrl":"https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/04\/Hej-Sweden-Logo-2020-03-3-blue-menu-HS-2.jpg","width":597,"height":162,"caption":"Hej Sweden"},"image":{"@id":"https:\/\/hejsweden.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HejSweden","https:\/\/x.com\/HejSweden","https:\/\/instagram.com\/schwedenbilder\/","https:\/\/www.linkedin.com\/company\/hej-sweden\/","https:\/\/www.pinterest.com\/hejsweden\/","https:\/\/www.youtube.com\/user\/HejSwedenTV"]}]}},"featured_image_src":"https:\/\/hejsweden.com\/wp-content\/uploads\/2021\/02\/Book-ad-How-to-be-Swedish-table-dala-horse-2-600x400.jpg","featured_image_src_square":"https:\/\/hejsweden.com\/wp-content\/uploads\/2021\/02\/Book-ad-How-to-be-Swedish-table-dala-horse-2-600x600.jpg","_links":{"self":[{"href":"https:\/\/hejsweden.com\/en\/wp-json\/wp\/v2\/pages\/17000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hejsweden.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hejsweden.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hejsweden.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/hejsweden.com\/en\/wp-json\/wp\/v2\/comments?post=17000"}],"version-history":[{"count":4,"href":"https:\/\/hejsweden.com\/en\/wp-json\/wp\/v2\/pages\/17000\/revisions"}],"predecessor-version":[{"id":17004,"href":"https:\/\/hejsweden.com\/en\/wp-json\/wp\/v2\/pages\/17000\/revisions\/17004"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hejsweden.com\/en\/wp-json\/wp\/v2\/media\/9106"}],"wp:attachment":[{"href":"https:\/\/hejsweden.com\/en\/wp-json\/wp\/v2\/media?parent=17000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}