{"id":5741,"date":"2017-04-12T18:08:31","date_gmt":"2017-04-12T17:08:31","guid":{"rendered":"https:\/\/hejsweden.com\/?page_id=5741\/"},"modified":"2020-06-01T08:42:30","modified_gmt":"2020-06-01T07:42:30","slug":"sweden-challenge","status":"publish","type":"page","link":"https:\/\/hejsweden.com\/en\/sweden-challenge\/","title":{"rendered":"Sweden Challenge &#8211; Discover your Swedishness"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">How Swedish Can You Be?<\/h2>\n\n\n\n<p>Join the <em>Sweden Challenge<\/em>!&nbsp;<br \/>Solve the tasks just for yourself to <strong>discover Sweden and the Swedes<\/strong> in a more authentic and entertaining way, or share your progress on Facebook or Instagram. <br \/>Become a&nbsp;<strong><em>Master of Sweden<\/em><\/strong>&nbsp;by solving all <strong>10 tasks<\/strong>.<\/p>\n\n\n\n<p>Instructions how you can join, and a shareable image with all 10 tasks, further below&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><em>10 Sweden Challenge<\/em> tasks<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Have a <em>fika<\/em><\/strong><br \/>Try typical Swedish pastry, like a<a rel=\"noreferrer noopener\" aria-label=\" kanelbulle (cinnamon bun) (opens in a new tab)\" href=\"https:\/\/hejsweden.com\/en\/swedish-cinnamon-buns-recipe-kanelbullar\/\" target=\"_blank\"> <\/a><em><a rel=\"noreferrer noopener\" aria-label=\" kanelbulle (cinnamon bun) (opens in a new tab)\" href=\"https:\/\/hejsweden.com\/en\/swedish-cinnamon-buns-recipe-kanelbullar\/\" target=\"_blank\">kanelbulle<\/a><\/em><a rel=\"noreferrer noopener\" aria-label=\" kanelbulle (cinnamon bun) (opens in a new tab)\" href=\"https:\/\/hejsweden.com\/en\/swedish-cinnamon-buns-recipe-kanelbullar\/\" target=\"_blank\"> (cinnamon bun)<\/a> and <em>en kopp kaffe<\/em> (a cup of coffee) in a cozy Swedish caf\u00e9.<br \/>Order \u201c<em>En kaffe och en kanelbulle, tack!<\/em>\u201d <br \/>More about <a rel=\"noreferrer noopener\" aria-label=\"Swedish fika (opens in a new tab)\" href=\"https:\/\/hejsweden.com\/en\/have-coffee-breaks-called-fika-swedish\/\" target=\"_blank\">how to have a Swedish fika, here<\/a>.<\/li><li><strong style=\"font-size: inherit; background-color: initial;\">Order a drink in Swedish<\/strong><br \/>Here is how to order a &#8230;<ul><li>Beer: <em>En \u00f6l tack!<\/em><\/li><li>Cidre: <em>En cider tack! <\/em><\/li><li>Tap water: <em>En vatten tack!<\/em> (By the way, it&#8217;s common to <a rel=\"noreferrer noopener\" aria-label=\"drink tap water in Sweden (opens in a new tab)\" href=\"https:\/\/hejsweden.com\/en\/drink-tap-water-in-sweden\/\" target=\"_blank\">drink tap water in Sweden<\/a>. No one will think you are stingy if you do so.)<br \/>More <a rel=\"noreferrer noopener\" aria-label=\"Swedish phrases for your trip to Sweden (opens in a new tab)\" href=\"https:\/\/hejsweden.com\/en\/basic-swedish-phrases-words-sentences\/\" target=\"_blank\">Swedish phrases for your trip to Sweden<\/a>.<\/li><\/ul><\/li><li><strong>Have smalltalk with a Swede about the weather<\/strong><br \/>You can use any language, it doesn&#8217;t have to be Swedish. <br \/>Swedes like to speak about the <a rel=\"noreferrer noopener\" aria-label=\"weather in small talk (opens in a new tab)\" href=\"https:\/\/hejsweden.com\/en\/small-talk-with-swedes\/\" target=\"_blank\">weather in small talk<\/a> situations. <\/li><li><strong>Get a <em>nummerlapp<\/em><\/strong><br \/><em>Nummerlapp<\/em> is a ticket from a ticketdispenser. You find them in many stores, banks, post offices and pharmacies. (It still happens that I go into a store and wait in the queue, not realizing for several minutes that I should have <a rel=\"noreferrer noopener\" aria-label=\"aken a ticket from a ticketautomat (opens in a new tab)\" href=\"https:\/\/hejsweden.com\/en\/ticket-dispenser-in-swedish-stores\/\" target=\"_blank\">taken a ticket from a <em>ticketautomat<\/em><\/a> (ticketdispenser). Embarrassing.)<\/li><li><strong>Pick <em>godis<\/em> (candy) from a <em>godisv\u00e4gg<\/em><\/strong> (candy wall, in supermarkets) into a little paper bag.<br \/>Try Swedish liquorice! Swedes love it. It&#8217;s salty. You will either love or (most likely) hate it. <br \/>More about <a rel=\"noreferrer noopener\" aria-label=\"Swedish candy from the candy wall (opens in a new tab)\" href=\"https:\/\/hejsweden.com\/en\/swedish-candy-lordagsgodis\/\" target=\"_blank\">Swedish candy from the candy wall<\/a>.<\/li><li><strong>Open a can of <em>surstr\u00f6mming<\/em><br \/><\/strong>Surstr\u00f6mming is fermented herring. But first, let a Swede explain to you why you MUST NOT open it inside a building. It\u2019s up to you if you &#8211; after having experienced the &#8220;distinct&#8221; smell of it &#8211; want to actually try the taste if a bit of <em>surstr\u00f6mming<\/em>. <br \/>More about what can happen if you open a can of <a rel=\"noreferrer noopener\" aria-label=\"Swedish surstr\u00f6mming (opens in a new tab)\" href=\"https:\/\/hejsweden.com\/en\/swedish-fish-surstromming\/\" target=\"_blank\">Swedish <em>surstr\u00f6mming<\/em><\/a>.<\/li><li>Go into a <strong>Systembolaget<\/strong> <br \/>Systembolaget is a Swedish alcohol chain, owned by the Swedish state. It&#8217;s actually the only proper alcohol store there is. Swedes really seem to like their alcohol to be sold by a state-owned chain, and it has to be expensive. So, check out the prices of your favorite drinks and gasp ;)  More about <a rel=\"noreferrer noopener\" aria-label=\"drinking alcohol in Sweden - rules and culture (opens in a new tab)\" href=\"https:\/\/hejsweden.com\/en\/the-swedes-and-alcohol-about-drinking-in-sweden\/\" target=\"_blank\">drinking alcohol in Sweden &#8211; rules and culture<\/a>.<\/li><li>Dance <strong><em>Sm\u00e5 grodorna<\/em> <\/strong> <br \/><em><a rel=\"noreferrer noopener\" aria-label=\"Sm\u00e5 grodorna is a typcal Swedish midsummer dance (opens in a new tab)\" href=\"https:\/\/hejsweden.com\/en\/sma-grodorna-swedish-midsummer-song-lyrics-english-translation\/\" target=\"_blank\">Sm\u00e5 grodorna <\/a><\/em><a rel=\"noreferrer noopener\" aria-label=\"Sm\u00e5 grodorna is a typcal Swedish midsummer dance (opens in a new tab)\" href=\"https:\/\/hejsweden.com\/en\/sma-grodorna-swedish-midsummer-song-lyrics-english-translation\/\" target=\"_blank\">is a typcal Swedish midsummer dance<\/a>. You hav to dance like little frogs in a circle. Ask a Swede for proper instructions, and have a big laugh together. More about <a rel=\"noreferrer noopener\" aria-label=\"Swedish midsummer traditions (opens in a new tab)\" href=\"https:\/\/hejsweden.com\/en\/midsummer-in-sweden-how-swedes-celebrate-midsommar-tradition\/\" target=\"_blank\">Swedish midsummer traditions<\/a>.<\/li><li><strong>Sing the song <\/strong><a href=\"https:\/\/hejsweden.com\/en\/popular-swedish-drinking-song-helan-gar-lyrics-video\/\"><strong><em>Helan g\u00e5r<\/em><\/strong><\/a><strong> <\/strong><br \/>Helan g\u00e5r is a song that Swedes love to sing when they drink a snaps or any kind of spirits from a shot glas. You can learn it quickly, you find the <a rel=\"noreferrer noopener\" href=\"https:\/\/hejsweden.com\/en\/popular-swedish-drinking-song-helan-gar-lyrics-video\/\" target=\"_blank\">lyrics and a video, here<\/a>.<\/li><li><strong>Jump into a lake <\/strong><br \/>Preferably from a <em>brygga<\/em> (jetty). Swedes enjoy spending time in the <a href=\"https:\/\/hejsweden.com\/en\/love-swedish-nature\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"beautiful Swedish nature (opens in a new tab)\">beautiful Swedish nature<\/a>. And what can be more fun experiencing it than having a dip into one of the idyllic lakes or waters at the stunning archipelagos which you can find plentyful at the coastline of Sweden. <br \/><\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">How you can join the <em>Sweden Challenge<\/em><\/h2>\n\n\n\n<p>Share your progress online, or do the tasks just for yourself.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Take a photo or video<\/strong>&nbsp;that shows you solving one of the 10 <em>Sweden Challenge<\/em> tasks (see above)<\/li><li>Add the <strong>hashtag <em>#SwedenChallenge<\/em><\/strong><\/li><li>Add the <strong>tag <em>@hejsweden<\/em><\/strong> to the description of your&nbsp;photo or video&nbsp;and publish it (publicly visible) on your <strong>Instagram<\/strong>&nbsp;or <strong>Facebook<\/strong><\/li><\/ol>\n\n\n\n<p>I will check out all contributions. <strong>The best pictures and videos<\/strong> will be shared on Hej Sweden&#8217;s <a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/hejsweden\/\" target=\"_blank\">Instagram<\/a> and <a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/HejSweden\/\" target=\"_blank\">Facebook<\/a>. <br \/><em>Lycka till! Good luck!<\/em><\/p><div id=\"hejsw-1318227620\" class=\"hejsw-content-sfa-desktop-and-tablet-1 hejsw-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/amzn.to\/3eu3RS1\" target=\"_blank\" aria-label=\"Book about Sweden - How to be Swedish\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/11\/HtbS-ad-main-220420-1-1.png\" alt=\"Book about Sweden - How to be Swedish\"  srcset=\"https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/11\/HtbS-ad-main-220420-1-1.png 900w, https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/11\/HtbS-ad-main-220420-1-1-800x600.png 800w, https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/11\/HtbS-ad-main-220420-1-1-300x225.png 300w, https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/11\/HtbS-ad-main-220420-1-1-768x576.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" class=\"no-lazyload\" width=\"900\" height=\"675\"   \/><\/a><\/div>\n\n\n\n<p><strong>Share the link to this page <\/strong>https:\/\/hejsweden.com\/en\/sweden-challenge\/ <strong>or the image below with your friends!<\/strong><\/p>\n\n\n\n<p>Save the image below to your phone or share it with your friends on Facebook, Pinterest or any other social channel:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1035\" height=\"2609\" src=\"https:\/\/hejsweden.com\/wp-content\/uploads\/2019\/06\/Sweden-Challenge-by-Hej-Sweden-10-Tasks.jpg\" alt=\"\" class=\"wp-image-7806\" srcset=\"https:\/\/hejsweden.com\/wp-content\/uploads\/2019\/06\/Sweden-Challenge-by-Hej-Sweden-10-Tasks.jpg 1035w, https:\/\/hejsweden.com\/wp-content\/uploads\/2019\/06\/Sweden-Challenge-by-Hej-Sweden-10-Tasks-300x756.jpg 300w, https:\/\/hejsweden.com\/wp-content\/uploads\/2019\/06\/Sweden-Challenge-by-Hej-Sweden-10-Tasks-600x1512.jpg 600w, https:\/\/hejsweden.com\/wp-content\/uploads\/2019\/06\/Sweden-Challenge-by-Hej-Sweden-10-Tasks-768x1936.jpg 768w, https:\/\/hejsweden.com\/wp-content\/uploads\/2019\/06\/Sweden-Challenge-by-Hej-Sweden-10-Tasks-492x1240.jpg 492w\" sizes=\"auto, (max-width: 1035px) 100vw, 1035px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Swedishness explained<\/h2>\n\n\n\n<p> To learn more how to act like a typical Swede, read my book <em><a rel=\"noopener noreferrer\" href=\"https:\/\/howtobeswedish.com\/\" target=\"_blank\">How to be Swedish<\/a> &#8211; A Quick Guide to Swedishness &#8211; in 55 Steps.&nbsp;<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/hejsweden.com\/wp-content\/uploads\/2017\/03\/HtbS-Book-image-3D-copy.png\"><img loading=\"lazy\" decoding=\"async\" width=\"292\" height=\"400\" src=\"https:\/\/hejsweden.com\/wp-content\/uploads\/2017\/03\/HtbS-Book-image-3D-copy.png\" alt=\"\" class=\"wp-image-5694\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Now on <a rel=\"noopener noreferrer\" href=\"https:\/\/hejsweden.com\/htbs-amazon\" target=\"_blank\">Amazon<\/a> and <a rel=\"noopener noreferrer\" href=\"http:\/\/www.adlibris.com\/se\/bok\/how-to-be-swedish-a-quick-guide-to-swedishness---in-55-steps-9789198379907\" target=\"_blank\">Adlibris<\/a>. <\/p>\n\n\n\n<p>You find the old <a href=\"https:\/\/hejsweden.com\/en\/new-sweden-challenge-with-10-tasks\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"list with 25 tasks, here (opens in a new tab)\">list with 25 tasks, here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Swedish Can You Be? Join the Sweden Challenge!&nbsp;Solve the tasks just for yourself to discover Sweden and the Swedes in a more authentic and entertaining way, or share your progress on Facebook or Instagram. &#8230; <a title=\"Sweden Challenge &#8211; Discover your Swedishness\" class=\"read-more\" href=\"https:\/\/hejsweden.com\/en\/sweden-challenge\/\" aria-label=\"Read more about Sweden Challenge &#8211; Discover your Swedishness\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":7804,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"generate_page_header":"","footnotes":""},"class_list":{"0":"post-5741","1":"page","2":"type-page","3":"status-publish","4":"has-post-thumbnail","6":"infinite-scroll-item"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sweden Challenge - Discover your Swedishness - Hej Sweden<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hejsweden.com\/en\/sweden-challenge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sweden Challenge - Discover your Swedishness - Hej Sweden\" \/>\n<meta property=\"og:description\" content=\"How Swedish Can You Be? Join the Sweden Challenge!&nbsp;Solve the tasks just for yourself to discover Sweden and the Swedes in a more authentic and entertaining way, or share your progress on Facebook or Instagram. ... Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hejsweden.com\/en\/sweden-challenge\/\" \/>\n<meta property=\"og:site_name\" content=\"Hej Sweden\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HejSweden\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-01T07:42:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hejsweden.com\/wp-content\/uploads\/2019\/06\/Sweden-Challenge-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1035\" \/>\n\t<meta property=\"og:image:height\" content=\"511\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@HejSweden\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/sweden-challenge\\\/\",\"url\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/sweden-challenge\\\/\",\"name\":\"Sweden Challenge - Discover your Swedishness - Hej Sweden\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/sweden-challenge\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/sweden-challenge\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hejsweden.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Sweden-Challenge-logo.jpg\",\"datePublished\":\"2017-04-12T17:08:31+00:00\",\"dateModified\":\"2020-06-01T07:42:30+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hejsweden.com\\\/en\\\/sweden-challenge\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/sweden-challenge\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hejsweden.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Sweden-Challenge-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/hejsweden.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Sweden-Challenge-logo.jpg\",\"width\":1035,\"height\":511,\"caption\":\"Sweden Challenge by Hej Sweden logo\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/\",\"name\":\"Hej Sweden\",\"description\":\"Experience Sweden &amp; Swedish Culture\",\"publisher\":{\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/#organization\",\"name\":\"Hej Sweden\",\"url\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/hejsweden.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Hej-Sweden-Logo-2020-03-3-blue-menu-HS-2.jpg\",\"contentUrl\":\"https:\\\/\\\/hejsweden.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Hej-Sweden-Logo-2020-03-3-blue-menu-HS-2.jpg\",\"width\":597,\"height\":162,\"caption\":\"Hej Sweden\"},\"image\":{\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/HejSweden\",\"https:\\\/\\\/x.com\\\/HejSweden\",\"https:\\\/\\\/instagram.com\\\/schwedenbilder\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/hej-sweden\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/hejsweden\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/HejSwedenTV\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sweden Challenge - Discover your Swedishness - Hej Sweden","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hejsweden.com\/en\/sweden-challenge\/","og_locale":"en_US","og_type":"article","og_title":"Sweden Challenge - Discover your Swedishness - Hej Sweden","og_description":"How Swedish Can You Be? Join the Sweden Challenge!&nbsp;Solve the tasks just for yourself to discover Sweden and the Swedes in a more authentic and entertaining way, or share your progress on Facebook or Instagram. ... Read more","og_url":"https:\/\/hejsweden.com\/en\/sweden-challenge\/","og_site_name":"Hej Sweden","article_publisher":"https:\/\/www.facebook.com\/HejSweden","article_modified_time":"2020-06-01T07:42:30+00:00","og_image":[{"width":1035,"height":511,"url":"https:\/\/hejsweden.com\/wp-content\/uploads\/2019\/06\/Sweden-Challenge-logo.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@HejSweden","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/hejsweden.com\/en\/sweden-challenge\/","url":"https:\/\/hejsweden.com\/en\/sweden-challenge\/","name":"Sweden Challenge - Discover your Swedishness - Hej Sweden","isPartOf":{"@id":"https:\/\/hejsweden.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hejsweden.com\/en\/sweden-challenge\/#primaryimage"},"image":{"@id":"https:\/\/hejsweden.com\/en\/sweden-challenge\/#primaryimage"},"thumbnailUrl":"https:\/\/hejsweden.com\/wp-content\/uploads\/2019\/06\/Sweden-Challenge-logo.jpg","datePublished":"2017-04-12T17:08:31+00:00","dateModified":"2020-06-01T07:42:30+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hejsweden.com\/en\/sweden-challenge\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hejsweden.com\/en\/sweden-challenge\/#primaryimage","url":"https:\/\/hejsweden.com\/wp-content\/uploads\/2019\/06\/Sweden-Challenge-logo.jpg","contentUrl":"https:\/\/hejsweden.com\/wp-content\/uploads\/2019\/06\/Sweden-Challenge-logo.jpg","width":1035,"height":511,"caption":"Sweden Challenge by Hej Sweden logo"},{"@type":"WebSite","@id":"https:\/\/hejsweden.com\/en\/#website","url":"https:\/\/hejsweden.com\/en\/","name":"Hej Sweden","description":"Experience Sweden &amp; Swedish Culture","publisher":{"@id":"https:\/\/hejsweden.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hejsweden.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/hejsweden.com\/en\/#organization","name":"Hej Sweden","url":"https:\/\/hejsweden.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hejsweden.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/04\/Hej-Sweden-Logo-2020-03-3-blue-menu-HS-2.jpg","contentUrl":"https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/04\/Hej-Sweden-Logo-2020-03-3-blue-menu-HS-2.jpg","width":597,"height":162,"caption":"Hej Sweden"},"image":{"@id":"https:\/\/hejsweden.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HejSweden","https:\/\/x.com\/HejSweden","https:\/\/instagram.com\/schwedenbilder\/","https:\/\/www.linkedin.com\/company\/hej-sweden\/","https:\/\/www.pinterest.com\/hejsweden\/","https:\/\/www.youtube.com\/user\/HejSwedenTV"]}]}},"featured_image_src":"https:\/\/hejsweden.com\/wp-content\/uploads\/2019\/06\/Sweden-Challenge-logo.jpg","featured_image_src_square":"https:\/\/hejsweden.com\/wp-content\/uploads\/2019\/06\/Sweden-Challenge-logo.jpg","_links":{"self":[{"href":"https:\/\/hejsweden.com\/en\/wp-json\/wp\/v2\/pages\/5741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hejsweden.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hejsweden.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hejsweden.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/hejsweden.com\/en\/wp-json\/wp\/v2\/comments?post=5741"}],"version-history":[{"count":0,"href":"https:\/\/hejsweden.com\/en\/wp-json\/wp\/v2\/pages\/5741\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hejsweden.com\/en\/wp-json\/wp\/v2\/media\/7804"}],"wp:attachment":[{"href":"https:\/\/hejsweden.com\/en\/wp-json\/wp\/v2\/media?parent=5741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}