{"id":8861,"date":"2021-02-03T17:49:14","date_gmt":"2021-02-03T16:49:14","guid":{"rendered":"https:\/\/hejsweden.com\/?page_id=8861"},"modified":"2026-03-18T12:24:21","modified_gmt":"2026-03-18T11:24:21","slug":"swedish-culture-guide","status":"publish","type":"page","link":"https:\/\/hejsweden.com\/en\/swedish-culture-guide\/","title":{"rendered":"Swedish Culture &#8211; Quick Guide to Norms, Customs &#038; Values"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/11\/Swedish-Culture-Guide.jpg\" alt=\"Swedish Culture Guide\" class=\"wp-image-8910\" srcset=\"https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/11\/Swedish-Culture-Guide.jpg 1080w, https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/11\/Swedish-Culture-Guide-800x533.jpg 800w, https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/11\/Swedish-Culture-Guide-300x200.jpg 300w, https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/11\/Swedish-Culture-Guide-768x512.jpg 768w, https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/11\/Swedish-Culture-Guide-600x400.jpg 600w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p>&#8220;<strong><em>The culture of Sweden is often a little weird and sometimes rather funny.<\/em><\/strong>&#8220;<\/p>\n\n\n\n<p>When you go to Sweden or talk to a Swede, you might notice that they behave a little different from people in your home country. Some might even go so far and say Swedes are a bit weird. Or is it just you who is weird? (From the perspective of a Swede, you probably are. ;) ) On this site I will share the most important characteristics of <a href=\"https:\/\/hejsweden.com\/en\/swedish-culture-top-10\/\" target=\"_blank\" rel=\"noreferrer noopener\">Swedish culture<\/a>, aspects that might be useful and good to know next time you <a href=\"https:\/\/hejsweden.com\/en\/sweden-travel-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">travel to Sweden<\/a> or interact with a Swede. <\/p>\n\n\n\n<p class=\"has-base-2-background-color has-background\"><strong>Sidenote: <em>What is culture, actually?<\/em><\/strong><br \/>Since &#8220;culture&#8221; is used in many diverse contexts, let&#8217;s have a look at the actual definition of the term. According to Wikipedia &#8220;<strong><em><a href=\"https:\/\/en.wikipedia.org\/wiki\/Culture\" target=\"_blank\" rel=\"noreferrer noopener\">Culture<\/a> is an umbrella term which encompasses the social behavior and norms found in human societies, as well as the knowledge, beliefs, arts, laws, customs, capabilities, and habits of the individuals in these groups<\/em>.<\/strong>&#8221; In this post I will focus on behaviours and norms of Swedish society, as well as typical customs and habits of the people in Sweden.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hejsweden.com\/en\/swedish-culture-guide\/#First_impressions_%E2%80%93_what_others_think_of_Swedes\" >First impressions &#8211; what others think of Swedes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hejsweden.com\/en\/swedish-culture-guide\/#Random_Swedish_culture_statistics\" >Random Swedish culture statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hejsweden.com\/en\/swedish-culture-guide\/#Culture_shock_%E2%80%93_Swedish_customs_and_behaviour_you_should_be_aware_of\" >Culture shock &#8211; Swedish customs and behaviour you should be aware of<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hejsweden.com\/en\/swedish-culture-guide\/#Swedish_self-perception\" >Swedish self-perception<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hejsweden.com\/en\/swedish-culture-guide\/#Common_Swedish_cultural_values_and_traits\" >Common Swedish cultural values and traits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hejsweden.com\/en\/swedish-culture-guide\/#Religious_beliefs\" >Religious beliefs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hejsweden.com\/en\/swedish-culture-guide\/#What_Swedes_fear\" >What Swedes fear<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hejsweden.com\/en\/swedish-culture-guide\/#Business_workplace_culture_in_Sweden\" >Business &amp; workplace culture in Sweden<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hejsweden.com\/en\/swedish-culture-guide\/#Swedish_food_culture\" >Swedish food culture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hejsweden.com\/en\/swedish-culture-guide\/#Swedish_clothing\" >Swedish clothing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hejsweden.com\/en\/swedish-culture-guide\/#Swedish_music\" >Swedish music<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/hejsweden.com\/en\/swedish-culture-guide\/#Swedish_art\" >Swedish art<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/hejsweden.com\/en\/swedish-culture-guide\/#Swedish_design\" >Swedish design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/hejsweden.com\/en\/swedish-culture-guide\/#Swedish_traditions\" >Swedish traditions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"First_impressions_%E2%80%93_what_others_think_of_Swedes\"><\/span>First impressions &#8211; what others think of Swedes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>These are common impressions of how Swedes are perceived by foreigners visiting the country or getting to know people from Sweden. <\/p><div id=\"hejsw-807352708\" class=\"hejsw-content-sfa-desktop-and-tablet-1 hejsw-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/amzn.to\/3eu3RS1\" target=\"_blank\" aria-label=\"Book about Sweden - How to be Swedish\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/11\/HtbS-ad-main-220420-1-1.png\" alt=\"Book about Sweden - How to be Swedish\"  srcset=\"https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/11\/HtbS-ad-main-220420-1-1.png 900w, https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/11\/HtbS-ad-main-220420-1-1-800x600.png 800w, https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/11\/HtbS-ad-main-220420-1-1-300x225.png 300w, https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/11\/HtbS-ad-main-220420-1-1-768x576.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" class=\"no-lazyload\" width=\"900\" height=\"675\"   \/><\/a><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cold\/distant<\/li>\n\n\n\n<li>Quiet <\/li>\n\n\n\n<li>Fashionable, well-dressed<\/li>\n\n\n\n<li>Excellent English skills (over 90% speak English fluently)<\/li>\n\n\n\n<li>Clear affinity towards an intense alcohol intake, at least on weekends<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Random_Swedish_culture_statistics\"><\/span>Random Swedish culture statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you like numbers, here are a few&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>55% own a pet<\/li>\n\n\n\n<li>86% find that alcohol and socialising are intertwined <\/li>\n\n\n\n<li>25% of all Swedish citizens are born in or have both parents coming from a different country <\/li>\n\n\n\n<li>82% drink coffee daily; in average 3.2 cups per day<\/li>\n<\/ul>\n\n\n\n<p>More <a href=\"https:\/\/hejsweden.com\/en\/basic-sweden-facts-and-fun-facts\/\" target=\"_blank\" rel=\"noreferrer noopener\">statistics and fun facts about Sweden, here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Culture_shock_%E2%80%93_Swedish_customs_and_behaviour_you_should_be_aware_of\"><\/span>Culture shock &#8211; Swedish customs and behaviour you should be aware of<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Things you might find confusing or even irritating when you are in Sweden. <br \/>Strange Swedish habits you should be aware of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-size: inherit; background-color: initial;\">You should address everyone by their <strong>first name<\/strong>. You will only see your Swedish bosses&#8217; last name and maybe academic degree in the footnote of their email or international business card. In all other situations it&#8217;s Marie or Lars-\u00c5ke. <\/span><br \/><span style=\"font-size: inherit; background-color: initial;\">(More about <\/span><a style=\"font-size: inherit; background-color: initial;\" href=\"https:\/\/hejsweden.com\/en\/working-in-sweden-swedish-work-culture\/\">Swedish working culture, here<\/a><span style=\"font-size: inherit; background-color: initial;\"> or further below.)<\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/hejsweden.com\/en\/take-off-your-shoes\/\"><strong>Take off your shoes<\/strong><\/a> when you enter a Swede&#8217;s home.  <\/li>\n\n\n\n<li><a href=\"https:\/\/hejsweden.com\/en\/drink-strong-coffee-in-sweden\/\" target=\"_blank\" rel=\"noreferrer noopener\">Swedes like their <strong>coffee strong<\/strong><\/a>. The first time you try Swedish coffee make sure to have an unoccupied bathroom somewhere nearby. Swedish coffee can cause a surprising culture shock on your digestive system.<\/li>\n\n\n\n<li><strong>&#8220;On-off&#8221; drinking habits<\/strong>. On the one hand you might encounter plenty of drunk party goers on a Friday or Saturday evening: Swedes stumbling out of home parties at 1am, in one hand holding a drink and in the other a phone, shoe or potential one night partner. On the other hand, Swedes are very sober during the week. Telling a Swede that you drank two glasses of wine at dinner last Tuesday, makes them suspect you might have a drinking problem. <br \/>More about <a href=\"https:\/\/hejsweden.com\/en\/drink-alcohol-like-a-swede\/\">drinking culture in Sweden, here<\/a>.<\/li>\n\n\n\n<li><strong>Pretending not to recognise you when they are sober again<br \/><\/strong>It can happen that you have a great chat with a Swede at a party or pub, drunk, and a few days later see them walking into your direction on the sidewalk. Chances are high they will look into a different direction. Not because they don&#8217;t like you. It&#8217;s just that they are sober now, and they weren&#8217;t when you met. Chatting to someone in a sober state can make Swedes feel uncomfortable. More so when they met a person in a drunk state before.<\/li>\n\n\n\n<li><strong>Swedes avoid small talk <\/strong><br \/>If you&#8217;re still ending up in a small talk situation, avoid these topics: politics, religion, alcohol. Instead talk about the weather or vacation or weekend plans. <br \/>Say: <em>N\u00e4men, det var l\u00e4nge sedan!<\/em> (It&#8217;s been a while!) in a slightly overly exaggerated and surprised tone.<br \/>Finish by saying: <em>Det var kul att se dig<\/em>. (Indicating it was nice with a little chat until now, but now it&#8217;s getting annoying and it&#8217;s time to go on) <em>Du f\u00e5r ha en riktigt trevlig helg<\/em>. Or: <em>fortsatt trevlig dag<\/em>. <br \/>(<a rel=\"noreferrer noopener\" href=\"https:\/\/www.bbc.com\/reel\/video\/p08v2cjz\/how-the-swedes-survive-without-small-talk\" target=\"_blank\">Here<\/a> I&#8217;m commenting on Swedish small talk behaviour in a <a rel=\"noreferrer noopener\" href=\"https:\/\/www.bbc.com\/reel\/video\/p08v2cjz\/how-the-swedes-survive-without-small-talk\" target=\"_blank\">video (BBC)<\/a>.) <\/li>\n\n\n\n<li>Keep a little <strong>more distance<\/strong> to the Swede in front of you in the queue. Or anywhere else. Swedes were socially distancing already long before any pandemic circumstances.<\/li>\n\n\n\n<li><strong>Joking<\/strong>: Sexist or racist jokes are considered highly inappropriate &#8211; <em>inte roligt<\/em> (not funny). On the other hand, Swedes welcome any sort of joke about Norwegians or Danes. <\/li>\n\n\n\n<li><strong>Be quiet<\/strong>: Swedes don&#8217;t have arguments in public. You hardly ever hear a Swede shouting at another person on the street. The loudest you&#8217;ll hear a Swede in public is when they are still infants. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Swedish_self-perception\"><\/span>Swedish self-perception<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/By-lf5qIll_\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/By-lf5qIll_\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><\/g><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><\/g><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/By-lf5qIll_\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Hej Sweden (@hejsweden)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Gillis Herlitz, publisher of the book &#8220;<em>Svenskar, Hur vi \u00e4r och varf\u00f6r vi \u00e4r som vi \u00e4r<\/em>&#8221; (Swedes, how we are and why we are the way we are), asked Swedes what they think is typically Swedish, here are some of the common answers:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Typically Swedish according to Swedes<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quiet<\/li>\n\n\n\n<li>Reserved<\/li>\n\n\n\n<li><em><a href=\"https:\/\/hejsweden.com\/en\/lagom-how-to-be-swedish\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lagom<\/a><\/em> (described further below)<\/li>\n\n\n\n<li>Obedient to the authorities<\/li>\n\n\n\n<li>Cold in relationships<\/li>\n\n\n\n<li>Afraid to get in contact<\/li>\n\n\n\n<li>Envy<\/li>\n\n\n\n<li>Shy<\/li>\n<\/ul>\n\n\n\n<p>More about <a href=\"https:\/\/hejsweden.com\/en\/what-swedes-think-about-themselves-swedish-self-image\/\" target=\"_blank\" rel=\"noreferrer noopener\">what Swedes think about themselves \u2013 Swedish Self-Image<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Swedes are proud of<\/h3>\n\n\n\n<p>When you ask Swedes what makes Swedish society special, they often give at least one of the following answers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gender equality<\/li>\n\n\n\n<li><span style=\"font-size: inherit; background-color: initial;\">Environmental consciousness<\/span><\/li>\n\n\n\n<li>Their way of educating and raising children<\/li>\n\n\n\n<li>Their democratic system<\/li>\n\n\n\n<li>Orderliness (<em>ordning och reda<\/em>) <\/li>\n\n\n\n<li>Justice\/fairness (<em>r\u00e4ttvisa<\/em>)<\/li>\n\n\n\n<li>Their social welfare system<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_Swedish_cultural_values_and_traits\"><\/span>Common Swedish cultural values and traits<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CHIyLDpsNGu\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CHIyLDpsNGu\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><\/g><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><\/g><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CHIyLDpsNGu\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Hej Sweden (@hejsweden)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>The core believes and values of Sweden and Swedish society are deeply rooted in the common conscious. This is recognisable when you observe how Swedes discuss political or societal topics. Just have a look at the major news outlets in Sweden and you can get a feeling for the predominant values and moral standards that Swedish people identify with or aim to live by.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Humbleness &amp; Modesty &#8211; &#8220;Following <em>jantelagen<\/em> and doing things <em>lagom<\/em>&#8220;<\/h3>\n\n\n\n<p>Swedes despise pompous behaviour. They try to display themselves as being humble. Swedes usually make reasonable economic choices that involve decisions against <em>lyxk\u00f6p<\/em> (buying unnecessary luxury goods). This is because in Sweden no one wants to <em>sticka ut<\/em>, stick out, be extraordinary, show off.<br \/>If you&#8217;re really great at something, don&#8217;t tell! It&#8217;s almost like, all Swedes Swedes compete in &#8220;Who&#8217;s the best in showing that they&#8217;re not&#8221;.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Humbleness<\/strong> in expressing national self-identity<\/h4>\n\n\n\n<p>Many Swedes are convinced Sweden is the best country in the world. But a Swede wouldn&#8217;t boast about how great Sweden is. They would say &#8220;it&#8217;s probably not the worst country to live in&#8221;, while thinking &#8220;it&#8217;s actually pretty amazing&#8221;. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Modesty<\/strong> &#8211; through <em>lagom<\/em> and <em>jantelagen<\/em><\/h4>\n\n\n\n<p>In order to understand Swedish behaviour one has to be aware of <em>lagom<\/em> and <em>jantelagen<\/em>. <\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Lagom<\/strong><\/h5>\n\n\n\n<p>The meaning of lagom: &#8220;just right &#8211; not too much, not too little&#8221;. Swedes try to follow the <em>lagom-ideal<\/em>. More about <a href=\"https:\/\/hejsweden.com\/en\/lagom-how-to-be-swedish\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>lagom<\/em>, here<\/a>. <\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Jantelagen<\/strong><\/h5>\n\n\n\n<p>One law that is not given by the state but is yet followed by the majority of Swedes is the <em>Jantelagen<\/em>, &#8220;law of Jante&#8221;. A law that is carved into stone in the public Swedish awareness.&nbsp;<br \/>It basically says &#8220;don&#8217;t think you are better than anyone else&#8221;. It is one of the reasons why Swedes appear calm and humble. <br \/>More about <a href=\"https:\/\/hejsweden.com\/en\/jantelagen-law-of-jante-how-to-be-swedish\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Jantelagen<\/em>, here<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Progressiveness <\/h3>\n\n\n\n<p>Swedes are striving for development and improvement, moving society forward, technologically and ideologically. Many are very fashion aware, follow the latest trends in home decoration or fiddle with the latest gadgets and other technological equipment. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Equality<\/h3>\n\n\n\n<p>Swedes are convinced that everyone should get their fair share and opportunity. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Neutrality<\/h3>\n\n\n\n<p>Swedes have strong trust in the neutrality and unbiasedness of their institutions. <br \/>Politically, Sweden remained neutral during both World Wars and didn&#8217;t join NATO. <br \/>More about the <a href=\"https:\/\/hejsweden.com\/en\/history-of-sweden\/\" target=\"_blank\" rel=\"noreferrer noopener\">history of Sweden (quick facts)<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Calmness, self-control and restraint<\/h3>\n\n\n\n<p>People who act in an aggressive or brash way are viewed as troublesome and difficult in the eyes of Swedes. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Harmony striving and conflict avoidance<\/h3>\n\n\n\n<p>To make a <strong>compromise<\/strong> is considered something positive in Sweden. <br \/>Swedes are <strong>harmony seeking<\/strong> which leads to conflict avoidance. <br \/>Another expression to describe this Swedish mentality could be <strong>balance seeking<\/strong>, which is connected to the previously mentioned Swedish modesty or <em>lagom<\/em> mentality.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Honesty and trust<\/h3>\n\n\n\n<p>Swedes have trust in the honesty of other citizens and <strong>truthfulness<\/strong> of the systems that others have put in place.<\/p>\n\n\n\n<p>As mentioned before, Swedes trust their public authorities. A high level of <strong>transparency<\/strong> in public authorities leads to controlling opportunities for everyone. This leads to a society with less injustice and illegal activity (for example corruption). On the other hand, some people might find their integrity or privacy being harmed.&nbsp;<br \/>Most Swedes have understood, that if they act in a trustworthy way, trusting each other, not tricking the system, fewer controlling mechanisms have to be installed &#8211; which is cheaper, more convenient and pleasant for everyone. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Consideration (<em>h\u00e4nsyn<\/em>) &#8211; being friendly <\/h3>\n\n\n\n<p>This includes environmental awareness and support for those people who are in need for support.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">A few examples of &#8220;nice&#8221; Swedish behaviour&nbsp;in daily life<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shop assistants have told me that the product I was asking for was cheaper in a store a few hundred meters down the street. This has happened to me numerous times.<\/li>\n\n\n\n<li>If you drop a glove or scarf in winter, go back the path you walked. Some Swede has probably put the scarf around a lamp post or the glove on the branch of a tree, so you can easily find it.&nbsp;<\/li>\n\n\n\n<li>Or, if you forgot your wallet in a caf\u00e9, there is a big chance that you can pick it up at the cashier later on, because some honourable Swede handed it in there for you.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Individualism, independence and secularity<\/h3>\n\n\n\n<p>Swedes tend to strive to become an independent individual, in order to not be a burden to others. Swedes believe in the freedom of the individual. While family is important, it plays a lesser role compared to other countries. <\/p>\n\n\n\n<p>Striving for independence: To be financially independent from a spouse or any other person is a valued highly by Swedes.<br \/>&#8220;<em>Strong independent women<\/em>&#8221; is a phrase often heard when Swedish women describe themselves or other women.<\/p>\n\n\n\n<p>Achieving personal goals is important for many Swedes.<\/p>\n\n\n\n<p>Sweden is a secular society. Only about 20% of Swedes believe in God. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Inglehart\u2013Welzel cultural map of the world<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-medium is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"627\" src=\"https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/10\/Culture_Map_2017_conclusive-800x627.png\" alt=\"\" class=\"wp-image-8884\" srcset=\"https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/10\/Culture_Map_2017_conclusive-800x627.png 800w, https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/10\/Culture_Map_2017_conclusive-1240x972.png 1240w, https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/10\/Culture_Map_2017_conclusive-300x235.png 300w, https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/10\/Culture_Map_2017_conclusive-768x602.png 768w, https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/10\/Culture_Map_2017_conclusive-1536x1205.png 1536w, https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/10\/Culture_Map_2017_conclusive-2048x1606.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Inglehart\u2013Welzel Cultural Map: <strong>Traditional values<\/strong>&nbsp;versus&nbsp;<strong>Secular-rational values<\/strong>&nbsp;and<br \/><strong>Survival values<\/strong>&nbsp;versus&nbsp;<strong>Self-expression values<\/strong> (Source: worldvaluessurvey.org) <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Religious_beliefs\"><\/span>Religious beliefs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>More Swedes believe in ghosts and supernatural phenomenas than in god.  <\/p>\n\n\n\n<p>Sweden is one of the <a href=\"https:\/\/www.telegraph.co.uk\/travel\/maps-and-graphics\/most-religious-countries-in-the-world\/\" target=\"_blank\" rel=\"noreferrer noopener\">least religious nations<\/a> in the world, ranking number four, after China, Japan and Estonia. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/sweden.se\/life\/society\/religion-in-sweden\" target=\"_blank\" rel=\"noreferrer noopener\">19%<\/a> of Swedes claim to be religious<\/li>\n\n\n\n<li><a href=\"https:\/\/sverigesradio.se\/artikel\/4962042\" target=\"_blank\" rel=\"noreferrer noopener\">20%<\/a> believe in ghosts<\/li>\n\n\n\n<li><a href=\"https:\/\/sweden.se\/life\/society\/religion-in-sweden\" target=\"_blank\" rel=\"noreferrer noopener\">58%<\/a> are members of the Lutheran Church of Sweden (Svenska kyrkan)\n<ul class=\"wp-block-list\">\n<li>Under 50% of children are christened in Church<\/li>\n\n\n\n<li>Around 30% of weddings take place in Church<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Although fewer Swedes are religious these days, swear words with a religious connotation are still amongst the most popular in Sweden. For example <em>j\u00e4vla<\/em> (devilish), <em>helvete<\/em> (hell), and <em>fan<\/em> (devil, again). <br \/>More about <a href=\"https:\/\/hejsweden.com\/en\/swedish-swear-words\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to swear in Swedish &#8211; common cuss words in Sweden<\/a> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Swedes_fear\"><\/span>What Swedes fear<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conflicts<\/li>\n\n\n\n<li>Being perceived as a show off<\/li>\n\n\n\n<li>Being perceived as lazy<\/li>\n\n\n\n<li>A Russian invasion<\/li>\n\n\n\n<li><a href=\"https:\/\/hejsweden.com\/en\/small-talk-with-swedes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Small talk<\/a><\/li>\n\n\n\n<li>Bees <br \/>(More about <a href=\"https:\/\/hejsweden.com\/en\/dangerous-animals-in-sweden\/\" target=\"_blank\" rel=\"noreferrer noopener\">dangerous animals in Sweden<\/a>)<\/li>\n<\/ul>\n\n\n\n<p>The fear of a Russian invasion is called <em><strong>rysskr\u00e4cken<\/strong><\/em> in Swedish, and very noticeable when following Swedish news outlets, regularly reporting about Russian submarines or fighter jets shortly intruding Swedish territories. <\/p>\n\n\n\n<p>More about <a href=\"https:\/\/hejsweden.com\/en\/what-swedish-people-fear-and-hate\/\" target=\"_blank\" rel=\"noreferrer noopener\">things that Swedes fear, here<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Business_workplace_culture_in_Sweden\"><\/span>Business &amp; workplace culture in Sweden<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For Swedes strong work ethic is important. Swedes are conscientious and earnest &#8211; influenced by Lutheran work ethic.<\/li>\n\n\n\n<li>Refer to your boss by their first name, just like you do with any other Swede (except the royal family of Sweden.)<\/li>\n\n\n\n<li>Swedes are inflexible with the timing of&nbsp;<em><a href=\"https:\/\/hejsweden.com\/en\/have-coffee-breaks-called-fika-swedish\/\" target=\"_blank\" rel=\"noreferrer noopener\">fika<\/a><\/em>. So don&#8217;t disturb their coffee routines. It&#8217;s not just drinking coffee, it&#8217;s an integral part of Swedish lifestyle. (More about <a href=\"https:\/\/hejsweden.com\/en\/have-coffee-breaks-called-fika-swedish\/\" target=\"_blank\" rel=\"noreferrer noopener\">Swedish fika rules<\/a>.)<\/li>\n\n\n\n<li>Casual Friday all week long: Smart casual, with dark jeans, a pullover or shirt, and even dark sneakers. <\/li>\n\n\n\n<li>Short small talk in the beginning of a meeting. Only a few sentences forward and back, about the weather, commute to the location or positive comments about the office.<\/li>\n\n\n\n<li>Swedes are on <a href=\"https:\/\/hejsweden.com\/en\/swedish-holiday-dont-work-in-july\/\" target=\"_blank\" rel=\"noreferrer noopener\">vacation during the month of July<\/a>. Don&#8217;t expect to have key personell available during that time. Although some might even answer politely via SMS letting you know that they are on vacation. <br \/>Personal experience: One business partner answered the phone while being at the beach, giving me a quick answer to my question before politely naming that he is on vacation at the moment.<\/li>\n\n\n\n<li>Don&#8217;t criticise in front of others. <\/li>\n\n\n\n<li>Swedes treat the members of their organisation with the same amount of respect no matter what position in the hierarchy they occupy. <\/li>\n<\/ul>\n\n\n\n<p>More about <a href=\"https:\/\/hejsweden.com\/en\/working-in-sweden-swedish-work-culture\/\" target=\"_blank\" rel=\"noreferrer noopener\">Swedish working and business culture<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Swedish_food_culture\"><\/span>Swedish food culture<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Typically Swedish dishes<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pickled herring<\/strong> (<em>str\u00f6mming<\/em>) served with potatoes and lingonberries<\/li>\n\n\n\n<li><strong>Fried herring<\/strong> with mashed potatoes and lingonberries<\/li>\n\n\n\n<li><strong>Meat balls<\/strong> (<em>k\u00f6ttbullar<\/em>) with mashed potatoes and lingonberry sauce (<a href=\"https:\/\/hejsweden.com\/en\/swedish-meatballs-recipe\/\" target=\"_blank\" rel=\"noreferrer noopener\">Swedish meatballs recipe<\/a>)<\/li>\n\n\n\n<li><strong><em>Falukorv<\/em><\/strong> &#8211; a sausage, not eaten with mashed potatoes and lingonberries. Oh wait, Swedes actually do eat them with mashed potatoes, or macaroni &#8230; and ketchup. <\/li>\n\n\n\n<li><em><strong>Surstr\u00f6mming<\/strong><\/em> &#8211; fermented herring (Check out <a href=\"https:\/\/hejsweden.com\/en\/swedish-fish-surstromming\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Surstr\u00f6mming<\/em> &#8211; stinky fish from Sweden<\/a>)<\/li>\n\n\n\n<li>Boiled <strong>Crayfish<\/strong> &#8211; eaten at <a href=\"https:\/\/hejsweden.com\/en\/swedish-crayfish-party-traditions-kraftskiva\/\" target=\"_blank\" rel=\"noreferrer noopener\">crayfish parties<\/a> (in August)<\/li>\n\n\n\n<li><strong>Marinated salmon<\/strong> &#8211; <em>gravlax<\/em>, often eaten with potatoes (surprise!) and dill<\/li>\n\n\n\n<li><em><strong>Kroppkaka<\/strong><\/em> (&#8220;Body cake&#8221;) aka <em>palt<\/em> (in the North of Sweden) &#8211; sounds disgusting, is delicious (unless you don&#8217;t like meat in a po-ta-to dumpling.<\/li>\n\n\n\n<li><strong>Jansson&#8217;s temptation<\/strong> (<em>janssons frestelse<\/em>) &#8211; a casserole with anchovies and potatoes :\/  <br \/>(Here&#8217;s a <a href=\"https:\/\/hejsweden.com\/en\/janssons-frestelse-traditional-swedish-recipe\/\" target=\"_blank\" rel=\"noreferrer noopener\">Swedish Jansson&#8217;s temptation recipe<\/a>.)<\/li>\n\n\n\n<li><strong>Toast Skagen<\/strong> &#8211; slice of bread with prawns, fish roe, mayonnaise, dill and a slice of lime for decoration <\/li>\n\n\n\n<li><strong>Shrimp Sandwich<\/strong> &#8211; <em>r\u00e4ksm\u00f6rg\u00e5s<\/em> (<a href=\"https:\/\/hejsweden.com\/en\/swedish-shrimp-sandwich-recipe-raksmorgas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Swedish shrimp sandwich recipe, here<\/a>.)<\/li>\n\n\n\n<li>And, of course, <strong>crisp bread<\/strong> &#8211; <em>kn\u00e4ckebr\u00f6d<\/em><\/li>\n\n\n\n<li>Oh, did I mention that Swedes eat a lot of potatoes?!<\/li>\n<\/ul>\n\n\n\n<p><strong>And dishes that Swedes love<\/strong>, although maybe not exactly being typically Swedish <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kebabpizza<\/strong> &#8211; Pizza with kebab meat, served with cabbage sallad (<em>pizzasallad<\/em>)<\/li>\n\n\n\n<li><strong>Spaghetti with meat sauce <\/strong>(<em>spaghetti med k\u00f6ttf\u00e4rss\u00e5s<\/em>)<\/li>\n\n\n\n<li><strong>Hamburgers<\/strong> &#8211; particularly from the Swedish fastfood chain &#8220;Max&#8221;, or from a kiosk, usually after a long night of excessive partying<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Typically Swedish cakes, pastries and desserts<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cinnamon buns<\/strong> &#8211; <em><a href=\"https:\/\/hejsweden.com\/en\/swedish-cinnamon-buns-recipe-kanelbullar\/\" target=\"_blank\" rel=\"noreferrer noopener\">kanelbullar<\/a><\/em><a href=\"https:\/\/hejsweden.com\/en\/swedish-cinnamon-buns-recipe-kanelbullar\/\" target=\"_blank\" rel=\"noreferrer noopener\"> (Swedish cinnamon bun recipe, here)<\/a><\/li>\n\n\n\n<li><strong>Lucia buns<\/strong> &#8211; <em>lussekatter<\/em>, buns with saffran <\/li>\n\n\n\n<li><strong>Chocolate balls <\/strong>&#8211; <em>chokladbollar<\/em> <\/li>\n\n\n\n<li><strong>Raspberry caves<\/strong>&nbsp;&#8211; <em>hallongrotta<\/em><\/li>\n\n\n\n<li><strong>Mudcake<\/strong> &#8211; <em>kladdkaka<\/em> <\/li>\n\n\n\n<li><strong>Punsch rolls<\/strong> &#8211; <em>punchrulle<\/em> or<em> dammsugare<\/em> (&#8220;vacuum cleaner&#8221;) &#8211; <\/li>\n\n\n\n<li><strong>Semla buns<\/strong> &#8211; <em>semla<\/em> or <em>fastlagsbulle<\/em><\/li>\n\n\n\n<li><strong>Princess cake<\/strong> &#8211; <em>prinsesst\u00e5rta<\/em> (<a href=\"https:\/\/hejsweden.com\/en\/swedish-princess-cake-recipe-prinsesstarta\/\" target=\"_blank\" rel=\"noreferrer noopener\">Swedish princess cake recipe<\/a>)<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/ex9MBPskB1\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/ex9MBPskB1\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><\/g><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><\/g><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/ex9MBPskB1\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Hej Sweden (@hejsweden)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h3 class=\"wp-block-heading\">Swedish drinks<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><strong>Gl\u00f6gg<\/strong><\/em> (mulled wine, essential for a proper <a href=\"https:\/\/hejsweden.com\/en\/christmas-in-sweden\/\" target=\"_blank\" rel=\"noreferrer noopener\">Swedish Christmas celebration<\/a>)<\/li>\n\n\n\n<li><strong>Absolut Vodka<\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/hejsweden.com\/en\/swedish-beer-classification\/\">Swedish <strong>beer<\/strong><\/a>, <em>\u00f6l<\/em><\/li>\n\n\n\n<li>Diverse varieties of <strong><em>cider<\/em><\/strong><\/li>\n\n\n\n<li>Swedish <em><strong>snaps<\/strong><\/em> &#8211; <em>akvavit<\/em> (aquavit), <em>br\u00e4nnvin<\/em> (&#8220;burn-vine&#8221;)<\/li>\n<\/ul>\n\n\n\n<p>More <a href=\"https:\/\/hejsweden.com\/en\/swedish-recipes\/\">original Swedish recipes<\/a> and <a href=\"https:\/\/hejsweden.com\/en\/typical-swedish-food\/\" target=\"_blank\" rel=\"noreferrer noopener\">traditional food in Sweden<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Swedish_clothing\"><\/span>Swedish clothing <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Modern Swedish fashion &#8211; How Swedes dress <\/h3>\n\n\n\n<p>Mostly black. <br \/>In spring and summer maybe a little more colorful. <br \/>But since Swedish summers are short, mostly black. <\/p>\n\n\n\n<p>All in all, Swedish fashion can be described as &#8220;<em>uniform<\/em>&#8220;. Everyone looks modern and stylish, but somehow the same.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Traditional Swedish cloths<\/h3>\n\n\n\n<p>You can spot traditional Swedish dresses at traditional midsummer celebrations, or in the Museum Skansen (in Stockholm).<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/a8eJvBMkCh\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/a8eJvBMkCh\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><\/g><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><\/g><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/a8eJvBMkCh\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Hej Sweden (@hejsweden)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Swedish_music\"><\/span>Swedish music<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>ABBA<br \/>And Roxette<br \/>Oh, and Sweden won the Eurovision Song Contest many times. One of the winners, of course, ABBA. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Swedish_art\"><\/span>Swedish art<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There is a painter called, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Anders_Zorn\" target=\"_blank\" rel=\"noreferrer noopener\">Anders Zorn<\/a>. He painted two things Swedes are very fond of: nature and nudity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Swedish_design\"><\/span>Swedish design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Swedish design is rather minimalist, essentialist, with heavy use of natural materials. And toned down colors.<br \/>Swedes are great at designing furniture. And then packing it into flat-packs for easy shipping. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Swedish_traditions\"><\/span>Swedish traditions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Traditional celebrations in Sweden in a year:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><a href=\"https:\/\/hejsweden.com\/en\/swedish-easter-traditions\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>P\u00e5sk<\/strong><\/a><\/em> &#8211; Easter<\/li>\n\n\n\n<li><em><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Walpurgis_Night#Sweden\" target=\"_blank\" rel=\"noreferrer noopener\">Valborg<\/a><\/strong><\/em> &#8211; Walpurgis night<\/li>\n\n\n\n<li><em><a href=\"https:\/\/hejsweden.com\/en\/midsummer-in-sweden-how-swedes-celebrate-midsommar-tradition\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Midsommar<\/strong><\/a><\/em> &#8211; Midsummer<\/li>\n\n\n\n<li><em><a href=\"https:\/\/hejsweden.com\/en\/swedish-crayfish-party-traditions-kraftskiva\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Kr\u00e4ftskiva<\/strong><\/a><\/em> &#8211; Crayfish party<\/li>\n\n\n\n<li><em><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Saint_Lucy%27s_Day#Sweden\" target=\"_blank\" rel=\"noreferrer noopener\">Santa Lucia<\/a><\/strong><\/em> &#8211; St Lucy&#8217;s day<\/li>\n\n\n\n<li><em><a href=\"https:\/\/hejsweden.com\/en\/christmas-in-sweden\/\"><strong>Jul<\/strong><\/a><\/em> &#8211; Christmas<\/li>\n<\/ul>\n\n\n\n<p>Swedes enjoy celebrating birthdays, singing a deafening Swedish &#8220;Happy birthday&#8221; song. Learn more about <a href=\"https:\/\/hejsweden.com\/en\/swedish-happy-birthday-song\/\" target=\"_blank\" rel=\"noreferrer noopener\">Swedish birthday celebrations, here<\/a>.<\/p>\n\n\n\n<p>You find the complete list with a more detailed description of <a href=\"https:\/\/hejsweden.com\/en\/swedish-traditions-celebrations\/\">all Swedish traditions, here<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>Alrighty then. There is of course more to say about Swedish music, art and design and other aspects of Swedish culture. But, honestly, I think, in this post, I have written enough to give you an overview of Swedish culture. <\/p>\n\n\n\n<p>To learn more, about Sweden and the Swedes, click on one of the links on this page, or read my book, <a href=\"https:\/\/amzn.to\/3awUNd9\" target=\"_blank\" rel=\"noreferrer noopener\"><em>How to be Swedish<\/em>: A Quick Guide to Swedishness &#8211; in 55 Steps<\/a>, which contains further useful information for your time in <a href=\"https:\/\/hejsweden.com\/en\/sweden-faq-questions-and-answers\/\">Sweden<\/a>.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BtlpO4wAurJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BtlpO4wAurJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><\/g><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><\/g><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BtlpO4wAurJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Hej Sweden (@hejsweden)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h3 class=\"wp-block-heading\">More about Sweden<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/hejsweden.com\/en\/flirt-like-a-swede-dating-culture-in-sweden\/\">Swedish dating culture<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hejsweden.com\/en\/sweden-travel-guide\/\">Sweden travel guide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hejsweden.com\/en\/best-places-to-visit-in-sweden\/\">Best places to visit in Sweden<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;The culture of Sweden is often a little weird and sometimes rather funny.&#8220; When you go to Sweden or talk to a Swede, you might notice that they behave a little different from people in &#8230; <a title=\"Swedish Culture &#8211; Quick Guide to Norms, Customs &#038; Values\" class=\"read-more\" href=\"https:\/\/hejsweden.com\/en\/swedish-culture-guide\/\" aria-label=\"Read more about Swedish Culture &#8211; Quick Guide to Norms, Customs &#038; Values\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"generate_page_header":"","footnotes":""},"class_list":{"0":"post-8861","1":"page","2":"type-page","3":"status-publish","5":"infinite-scroll-item"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Swedish Culture - Quick Guide to Norms, Customs &amp; Values - Hej Sweden<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hejsweden.com\/en\/swedish-culture-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swedish Culture - Quick Guide to Norms, Customs &amp; 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