{"id":4369,"date":"2015-08-06T19:06:31","date_gmt":"2015-08-06T18:06:31","guid":{"rendered":"https:\/\/hejsweden.com\/en\/?p=4369"},"modified":"2020-06-04T11:12:48","modified_gmt":"2020-06-04T10:12:48","slug":"swedish-fashion-today","status":"publish","type":"post","link":"https:\/\/hejsweden.com\/en\/swedish-fashion-today\/","title":{"rendered":"Swedish Fashion"},"content":{"rendered":"<figure id=\"attachment_4267\" aria-describedby=\"caption-attachment-4267\" style=\"width: 590px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4267\" src=\"https:\/\/hejsweden.com\/wp-content\/uploads\/2015\/07\/Schwedische-Mode-Marken-Shops-00018-600x472.png\" alt=\"Marc O'Polo Schwedische Mode\" width=\"600\" height=\"472\" srcset=\"https:\/\/hejsweden.com\/wp-content\/uploads\/2015\/07\/Schwedische-Mode-Marken-Shops-00018-600x472.png 600w, https:\/\/hejsweden.com\/wp-content\/uploads\/2015\/07\/Schwedische-Mode-Marken-Shops-00018-200x157.png 200w, https:\/\/hejsweden.com\/wp-content\/uploads\/2015\/07\/Schwedische-Mode-Marken-Shops-00018.png 1000w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-4267\" class=\"wp-caption-text\">Marc O&#8217;Polo (Screenshot)<\/figcaption><\/figure>\n<h3 class=\"p1\">First impressions<\/h3>\n<p class=\"p1\">When you come to Sweden, walk on the street and have a look at the Swedish people, you will most certainly think\u00a0Swedes are very\u00a0fashion-conscious.\u00a0<span class=\"s1\">Their hairstyle is fresh and edgy, often the lastest you also see on the cover of fashion magazines.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Rather distinct for Swedish fashion, in my eyes, is their attention to detail and the color matching. Everything seems to be well arranged and put together. However, there is not much that you can do wrong if you only wear cloth that are black or white, or have any grey-scale in between. And yet, they succeed to arrange their cloths in a way that makes them perfectly fit into their minimalistic and well decorated living rooms.<\/span><\/p>\n<figure id=\"attachment_4276\" aria-describedby=\"caption-attachment-4276\" style=\"width: 590px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4276\" src=\"https:\/\/hejsweden.com\/wp-content\/uploads\/2015\/07\/Whyred-Schwedische-Mode-und-Shops1-600x376.png\" alt=\"Whyred Schwedische Mode und Shops\" width=\"600\" height=\"376\" srcset=\"https:\/\/hejsweden.com\/wp-content\/uploads\/2015\/07\/Whyred-Schwedische-Mode-und-Shops1-600x376.png 600w, https:\/\/hejsweden.com\/wp-content\/uploads\/2015\/07\/Whyred-Schwedische-Mode-und-Shops1-200x125.png 200w, https:\/\/hejsweden.com\/wp-content\/uploads\/2015\/07\/Whyred-Schwedische-Mode-und-Shops1.png 1000w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-4276\" class=\"wp-caption-text\">Whyred (Screenshot)<\/figcaption><\/figure>\n<p class=\"p1\"><span class=\"s1\">Even\u00a0Swedes who seem to wear just casual cloth like jeans with holes, a pair of sneakers and a simple t-shirt &#8211; having a closer look, makes you realize that this person has stood at least a few minutes in front of his or her wardrobe to find out what\u2019s best for the day, and which cloth reflect one\u2019s mood and personality the most.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The character of Swedish people is in general less extrovert compared to central and certainly southern Europeans. And so is the Swedish fashion, less shouty, and more consensus-oriented. Extremes are rare.<\/span><\/p><div id=\"hejsw-2457923715\" class=\"hejsw-content-sfa-desktop-and-tablet-1 hejsw-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/amzn.to\/3eu3RS1\" target=\"_blank\" aria-label=\"Book about Sweden - How to be Swedish\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/11\/HtbS-ad-main-220420-1-1.png\" alt=\"Book about Sweden - How to be Swedish\"  srcset=\"https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/11\/HtbS-ad-main-220420-1-1.png 900w, https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/11\/HtbS-ad-main-220420-1-1-800x600.png 800w, https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/11\/HtbS-ad-main-220420-1-1-300x225.png 300w, https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/11\/HtbS-ad-main-220420-1-1-768x576.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" class=\"no-lazyload\" width=\"900\" height=\"675\"   \/><\/a><\/div>\n<p class=\"p1\"><span class=\"s1\">Among their peers, Swedes dress very alike. If you see a certain style on the street that sticks out a little, a few minutes or meters later you see a similar person wearing almost exactly the same dress. When you go on a pre-party with economy students and you don\u2019t wear a white or blue shirt as a guy, you will for sure be considered a rebel. ;)<\/span><\/p>\n<h3 class=\"p1\">Price\u00a0conscious Swedes<\/h3>\n<p class=\"p1\"><span class=\"s1\">The cloths they buy don\u2019t seem to cost too much either. Many Swedes seem to rather buy the latest fashion and throw it away after one or two seasons than buying one classic piece and keeping it for many years.\u00a0<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\">Swedes and white\u00a0sneakers\u00a0<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-4371\" src=\"https:\/\/hejsweden.com\/wp-content\/uploads\/2015\/08\/White-Converse-Chucks-Shoe-Fashion-Sweden-514x600.jpg\" alt=\"White Converse Chucks Shoe Fashion Sweden\" width=\"300\" height=\"350\" srcset=\"https:\/\/hejsweden.com\/wp-content\/uploads\/2015\/08\/White-Converse-Chucks-Shoe-Fashion-Sweden-514x600.jpg 514w, https:\/\/hejsweden.com\/wp-content\/uploads\/2015\/08\/White-Converse-Chucks-Shoe-Fashion-Sweden-200x233.jpg 200w, https:\/\/hejsweden.com\/wp-content\/uploads\/2015\/08\/White-Converse-Chucks-Shoe-Fashion-Sweden-878x1024.jpg 878w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">A real Swede owns a pair of white Converse. After two minutes in the center of a Swedish city, at least 10 people have passed you wearing these shoes. (To be honest, I have a pair as well\u2026) It\u2019s a piece you can not do anything wrong with.\u00a0<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\">Swedish fashion compared to the German way of having cloths on the body<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">In Germany people are not as fashion-conscious as in Sweden. And actually, I can point out German tourists already by their cloth and haircuts. Things in Germany have to be practical, convenient, functional. According to many Germans, the\u00a0purpose of cloths is to keep you warm and protected you from nature\u2019s bad moods. If a\u00a0garment has pockets and a color that is not dreadful, that\u2019s just a bonus. ;)<\/span><\/p>\n<h3 class=\"p1\"><\/h3>\n<h3 class=\"p1\">Popular fashion in Sweden right now<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4215\" src=\"https:\/\/hejsweden.com\/wp-content\/uploads\/2015\/07\/Schwedische-Mode-3-600x450.jpg\" alt=\"Schwedische Mode  - 3\" width=\"600\" height=\"450\" srcset=\"https:\/\/hejsweden.com\/wp-content\/uploads\/2015\/07\/Schwedische-Mode-3.jpg 600w, https:\/\/hejsweden.com\/wp-content\/uploads\/2015\/07\/Schwedische-Mode-3-200x150.jpg 200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Recently (Summer 2015),\u00a0I went into a couple of Swedish fashion stores and asked them \u201cWhat\u2019s popular in Sweden right now?\u201d Here are the answers:<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Swedish fashion trends for girls:\u00a0<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">70\u2019s<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Laces (I like that, looks cute)<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Color: colorful patterns (this summer), mocca-brown (also a bit 70\u2019s-ish), black and white is alway popular, it probably never runs out of fashion,\u00a0<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Shoes: white sneakers, brown\/beige fine leather shoes<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Swedish fashion trends for guys:\u00a0<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Long but slim t-shirts with wide collar and pattern-print (often flowers)<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Tight jeans or at least tight at the food ankle<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">slim-fit shirts (often light-blue)<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">What would of the cloth you already own would you wear if you&#8217;d come to Sweden? Let me have a look :)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>First impressions When you come to Sweden, walk on the street and have a look at the Swedish people, you will most certainly think\u00a0Swedes are very\u00a0fashion-conscious.\u00a0Their hairstyle is fresh and edgy, often the lastest you &#8230; <a title=\"Swedish Fashion\" class=\"read-more\" href=\"https:\/\/hejsweden.com\/en\/swedish-fashion-today\/\" aria-label=\"Read more about Swedish Fashion\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":4267,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":"","footnotes":""},"categories":[900],"tags":[646],"class_list":["post-4369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-swedish-culture-and-traditions","tag-swedish-fashion","infinite-scroll-item","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Swedish Fashion - Hej Sweden<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hejsweden.com\/en\/swedish-fashion-today\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swedish Fashion - Hej Sweden\" \/>\n<meta property=\"og:description\" content=\"First impressions When you come to Sweden, walk on the street and have a look at the Swedish people, you will most certainly think\u00a0Swedes are very\u00a0fashion-conscious.\u00a0Their hairstyle is fresh and edgy, often the lastest you ... Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hejsweden.com\/en\/swedish-fashion-today\/\" \/>\n<meta property=\"og:site_name\" content=\"Hej Sweden\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HejSweden\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-06T18:06:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-04T10:12:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hejsweden.com\/wp-content\/uploads\/2015\/07\/Schwedische-Mode-Marken-Shops-00018.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"787\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Matthias Kamann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HejSweden\" \/>\n<meta name=\"twitter:site\" content=\"@HejSweden\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matthias Kamann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/swedish-fashion-today\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/swedish-fashion-today\\\/\"},\"author\":{\"name\":\"Matthias Kamann\",\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/#\\\/schema\\\/person\\\/e8f4b3178d654a231be87f48bb6e8f77\"},\"headline\":\"Swedish Fashion\",\"datePublished\":\"2015-08-06T18:06:31+00:00\",\"dateModified\":\"2020-06-04T10:12:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/swedish-fashion-today\\\/\"},\"wordCount\":615,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/swedish-fashion-today\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hejsweden.com\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/Schwedische-Mode-Marken-Shops-00018.png\",\"keywords\":[\"Swedish Fashion\"],\"articleSection\":[\"Swedish Culture &amp; 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