{"id":5081,"date":"2016-07-17T10:38:39","date_gmt":"2016-07-17T08:38:39","guid":{"rendered":"https:\/\/hejsweden.com\/en\/?p=5081"},"modified":"2022-02-15T17:26:58","modified_gmt":"2022-02-15T16:26:58","slug":"dress-like-a-swede-fashion-sweden","status":"publish","type":"post","link":"https:\/\/hejsweden.com\/en\/dress-like-a-swede-fashion-sweden\/","title":{"rendered":"Swedish Fashion & Style – How to Dress Like a Swede"},"content":{"rendered":"

\"Dress<\/a>Undoubtedly, Swedes have a good sense of fashion<\/strong>. Many centuries ago, Swedes expressed their personality wearing\u00a0fur,\u00a0leather and – legend says it – funny helmets with horns.\u00a0Since then a few\u00a0things have changed in Swedish wardrobes.<\/span><\/p>\n

Swedes turned from wild\u00a0looking Vikings into sidewalk-fashion-queens<\/p><\/blockquote>\n

Top 12 Swedish fashion brands, here<\/a><\/p>\n

Dress like a Swede<\/h2>\n

Now, take a look in the mirror. That\u2019s how you look. Then look at a picture of a Swede and you will notice, they look a little bit different.\u00a0<\/span>Regardless of your nationality, there is a high probability that the Swede is better dressed than you, has a fresh, modern haircut, and that he or she invests a lot of money in\u00a0expensive hair care products. On top of that, many Swedes like to show off the well trained body by wearing tight cloths. (See How to be Swedish: Be fit!<\/em><\/a>)<\/p>\n

To look like a Swede, you should cleanse\u00a0your wardrobe\u00a0and start dressing\u00a0fashionably. Fashionably<\/em> in Sweden pretty much means wearing\u00a0somethings\u00a0similar or rather\u00a0the same<\/strong>\u00a0cloths\u00a0your friends wear.<\/p>\n

Since all Swedes pretend to be friends, everyone wears the same.<\/p>

\"Book<\/a><\/div>\n

Basic cloths\u00a0you must own as a new-Swede<\/h2>\n

Shoes in Sweden<\/h3>\n

If you\u2019re not quite up to date and a little insecure when it comes to shoe-fashion, there is a \u201csafe bet\u201d you can\u2019t do anything wrong with: Converse Allstars, \u201cChucks<\/em>\u201d. Great choice, at least during summer.<\/p>\n

All Swedes who are able to wear tight jeans without looking embarrassing have a pair of Chucks<\/em> somewhere in their skohylla<\/em>, shoe rack,\u00a0right next to the entrance door.<\/p>\n

Must-have cloths, in general<\/h3>\n

Girls must equip their wardrobe with: a black leather jacket, big scarf, tight black jeans, white Converse.
\nGuys on the other hand should\u00a0buy: a black leather jacket, big scarf,\u00a0tight black jeans, white Converse.<\/p>\n

Swedish hairstyle<\/h3>\n

Swedes not only dress well, they also make sure they look good on and around their head.<\/p>\n

Women, who’s hair color is neither on the blond nor the dark\u00a0side of the scale, might find themselves in a bit of a dilemma. They have to decide whether they dye their hair dark or blond, to\u00a0get\u00a0rid of their, as Swedes call it,\u00a0r\u00e5ttf\u00e4rg<\/em>, rat-color.<\/p>\n

For men it’s much easier. As a new-Swede, you should have a haircut that looks like you just came from the hairdresser – look nyklippt<\/em>, “newly cut”.<\/p>\n

Just pick the most common hair cut that most of your Swedish friends already have. If you are not that much of a follower-type, and like to feel different, take the haircut from a\u00a0guy who is currently on the cover of any popular fashion magazine.<\/p>\n

And don’t run out of the expensive gel and spray that the hairdresser successfully promotes during the overpriced visit. You want to look groomed in the end, don’t you?<\/p>\n

Make-up<\/h3>\n

If you are a\u00a0man<\/strong> coming to Sweden for the first time, you might be surprised by how many Swedish women\u00a0are good looking.<\/p>\n

If you are a woman<\/strong> coming to Sweden for the first time, you might be surprised by how many Swedish women are good looking, because they skillfully apply plenty of make up.<\/p>\n

You might get the impression most of them look like they work in\u00a0a makeup store.<\/p>\n

You maybe even think they put on a little too much make-up<\/strong>. But think again, it\u2019s dark in Sweden, so are their cloth. Colorful make-up then seems to be a fun way to compensate black and white monotony.<\/p>\n

You know you\u2019re wearing just enough eyeliner when the panda bears in the zoo indicate\u00a0they want to mate with you<\/p><\/blockquote>\n

If you ever date a Swedish girl, expect her to spend a substantial part of the evening in the bathroom, removing her\u00a0layers of make-up with the\u00a0craft and commitment\u00a0comparable to the one of an archeologists.<\/p>\n

Black indeed is a color, a very popular one<\/h2>\n

The range of colors in a\u00a0Swedish\u00a0wardrobe is as diverse as a Swede’s ability to communicate with\u00a0facial expressions<\/p><\/blockquote>\n

The only colors you are allowed to wear during the winter season are black and white (please, let’s not have a discussion whether black is a color or not…) – this is because Swedes seem to strictly stick to the “no-fun-colors during no-fun-times”-rule.<\/p>\n

To see a Swede wearing something colorful in winter, you’d have to go to the gym<\/p><\/blockquote>\n

In summer dresses and tops may be colorful, but only if compensated by\u00a0a more simple (boring) black or white item.<\/p>\n

Fashion inspiration<\/h2>\n

You don’t know what to wear in Sweden? Get some inspiration watching people on Biblioteksgatan in Stockholm<\/a>. There, flagship stores of the big Swedish and international brands are lined up. And so are the fashion conscious customers, passing\u00a0by the caf\u00e9s, showing off their latest purchases\u00a0and\u00a0branded shopping bags. Looking really cool.<\/p>\n

Looking good in Sweden is even more important than looking where you’re going<\/p><\/blockquote>\n

Noteworthy Swedish fashion brands<\/h2>\n

There are several popular Swedish fashion brands out there: for example\u00a0Filippa K, Tiger of Sweden, H&M<\/a> of course, and even former Tennis player Bj\u00f6rn Borg<\/a> successfully established a fashion brand called “Bj\u00f6rn Borg”. You will notice the colorful underwear in Swedish stores.<\/p>\n

So …<\/h3>\n

So, now that you know how to dress in Sweden, find out know more about (the weird) Swedish culture…<\/p>\n