{"id":5460,"date":"2016-10-25T08:41:05","date_gmt":"2016-10-25T07:41:05","guid":{"rendered":"https:\/\/hejsweden.com\/en\/?p=5460"},"modified":"2020-06-03T14:11:20","modified_gmt":"2020-06-03T13:11:20","slug":"what-swedes-think-about-themselves-swedish-self-image","status":"publish","type":"post","link":"https:\/\/hejsweden.com\/en\/what-swedes-think-about-themselves-swedish-self-image\/","title":{"rendered":"What Swedes Think About Themselves &#8211; Swedish Self-Image"},"content":{"rendered":"<figure id=\"attachment_5466\" aria-describedby=\"caption-attachment-5466\" style=\"width: 590px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/hejsweden.com\/wp-content\/uploads\/2016\/10\/Swedish-self-image.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-5466\" src=\"https:\/\/hejsweden.com\/wp-content\/uploads\/2016\/10\/Swedish-self-image-600x450.jpg\" alt=\"Swedish slef-image: How Swedes see themselves\" width=\"600\" height=\"450\" srcset=\"https:\/\/hejsweden.com\/wp-content\/uploads\/2016\/10\/Swedish-self-image-600x450.jpg 600w, https:\/\/hejsweden.com\/wp-content\/uploads\/2016\/10\/Swedish-self-image-300x225.jpg 300w, https:\/\/hejsweden.com\/wp-content\/uploads\/2016\/10\/Swedish-self-image-768x576.jpg 768w, https:\/\/hejsweden.com\/wp-content\/uploads\/2016\/10\/Swedish-self-image.jpg 1200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-5466\" class=\"wp-caption-text\">How Swedes see themselves (Swedish self-image)<\/figcaption><\/figure>\n<p><strong>When you think about the Swedes<\/strong>, certain images or associations about their personal traits might pop up in your head. Maybe it&#8217;s a blond, tall person calmly driving a Volvo in the garage of their red-and-white cottage house. Maybe you associate traits like being silent, drawn-back or even unsocial?<\/p>\n<h2>Swedish self-perception<\/h2>\n<p>If you ask a Swede about their image of common Swedish traits or characters, what you get as an answer might not be\u00a0much different than your vision about it.<\/p>\n<h3>What Swedes think about themselves &#8211; positive and negative traits<\/h3>\n<h4>Positive traits, according to Swedes<\/h4>\n<ul>\n<li>having a good general education<\/li>\n<li>well organised<\/li>\n<li>reliable<\/li>\n<li>rational<\/li>\n<li>efficient<\/li>\n<li>honest<\/li>\n<li>compromise oriented<\/li>\n<li>punctual<\/li>\n<li>silent<\/li>\n<li>moderate\/gentle<\/li>\n<\/ul>\n<p>Swedes claim: &#8220;They don&#8217;t like to show off.&#8221;<\/p>\n<p>Many Swedes describe themselves as <em>sn\u00e4ll<\/em>, friendly.\u00a0This trait may be misinterpreted as falsehood.<\/p><div id=\"hejsw-3513480615\" class=\"hejsw-content-sfa-desktop-and-tablet-1 hejsw-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/amzn.to\/3eu3RS1\" target=\"_blank\" aria-label=\"Book about Sweden - How to be Swedish\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/11\/HtbS-ad-main-220420-1-1.png\" alt=\"Book about Sweden - How to be Swedish\"  srcset=\"https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/11\/HtbS-ad-main-220420-1-1.png 900w, https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/11\/HtbS-ad-main-220420-1-1-800x600.png 800w, https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/11\/HtbS-ad-main-220420-1-1-300x225.png 300w, https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/11\/HtbS-ad-main-220420-1-1-768x576.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" class=\"no-lazyload\" width=\"900\" height=\"675\"   \/><\/a><\/div>\n<h4>Negative traits of Swedes, according to Swedes<\/h4>\n<ul>\n<li>lack of sociability<\/li>\n<li>shyness<\/li>\n<li>complacency\/<\/li>\n<li>stiffness<\/li>\n<li>jealousy<\/li>\n<li>fear of making a fool of oneself<\/li>\n<\/ul>\n<p>One thing almost every Swede says, when I ask them what how they see themselves: &#8220;<em>We are probably a bit boring.<\/em>&#8221;<\/p>\n<p>How do you think they are? Write your comments below or on Facebook.<br \/>\nI believe they are just very humble and piece-loving.<\/p>\n<h3>More about Sweden &amp; the Swedes<\/h3>\n<ul>\n<li><a href=\"https:\/\/hejsweden.com\/en\/swedish-gift-ideas\/\">Gift ideas for Sweden-lovers<\/a><\/li>\n<li><a href=\"https:\/\/howtobeswedish.com\/\">How to be Swedish &#8211; easy steps to <em>Swedishness<\/em><\/a><\/li>\n<li><a href=\"https:\/\/hejsweden.com\/en\/category\/sweden-travel\/\">Travelling to Sweden &#8211; tips\u00a0<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>When you think about the Swedes, certain images or associations about their personal traits might pop up in your head. Maybe it&#8217;s a blond, tall person calmly driving a Volvo in the garage of their &#8230; <a title=\"What Swedes Think About Themselves &#8211; Swedish Self-Image\" class=\"read-more\" href=\"https:\/\/hejsweden.com\/en\/what-swedes-think-about-themselves-swedish-self-image\/\" aria-label=\"Read more about What Swedes Think About Themselves &#8211; Swedish Self-Image\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":5466,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":"","footnotes":""},"categories":[900],"tags":[1043,893,894],"class_list":["post-5460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-swedish-culture-and-traditions","tag-swedish-mentality","tag-swedish-self-image","tag-swedish-stereotypes","infinite-scroll-item","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Swedes Think About Themselves - Swedish Self-Image - Hej Sweden<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hejsweden.com\/en\/what-swedes-think-about-themselves-swedish-self-image\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Swedes Think About Themselves - Swedish Self-Image - Hej Sweden\" \/>\n<meta property=\"og:description\" content=\"When you think about the Swedes, certain images or associations about their personal traits might pop up in your head. Maybe it&#8217;s a blond, tall person calmly driving a Volvo in the garage of their ... Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hejsweden.com\/en\/what-swedes-think-about-themselves-swedish-self-image\/\" \/>\n<meta property=\"og:site_name\" content=\"Hej Sweden\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HejSweden\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-25T07:41:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-03T13:11:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hejsweden.com\/wp-content\/uploads\/2016\/10\/Swedish-self-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matthias Kamann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HejSweden\" \/>\n<meta name=\"twitter:site\" content=\"@HejSweden\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matthias Kamann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/what-swedes-think-about-themselves-swedish-self-image\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/what-swedes-think-about-themselves-swedish-self-image\\\/\"},\"author\":{\"name\":\"Matthias Kamann\",\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/#\\\/schema\\\/person\\\/e8f4b3178d654a231be87f48bb6e8f77\"},\"headline\":\"What Swedes Think About Themselves &#8211; Swedish Self-Image\",\"datePublished\":\"2016-10-25T07:41:05+00:00\",\"dateModified\":\"2020-06-03T13:11:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/what-swedes-think-about-themselves-swedish-self-image\\\/\"},\"wordCount\":247,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/what-swedes-think-about-themselves-swedish-self-image\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hejsweden.com\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/Swedish-self-image.jpg\",\"keywords\":[\"Swedish Mentality\",\"Swedish Self-Image\",\"Swedish Stereotypes\"],\"articleSection\":[\"Swedish Culture &amp; Traditions\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/hejsweden.com\\\/en\\\/what-swedes-think-about-themselves-swedish-self-image\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/what-swedes-think-about-themselves-swedish-self-image\\\/\",\"url\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/what-swedes-think-about-themselves-swedish-self-image\\\/\",\"name\":\"What Swedes Think About Themselves - Swedish Self-Image - Hej Sweden\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/what-swedes-think-about-themselves-swedish-self-image\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/what-swedes-think-about-themselves-swedish-self-image\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hejsweden.com\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/Swedish-self-image.jpg\",\"datePublished\":\"2016-10-25T07:41:05+00:00\",\"dateModified\":\"2020-06-03T13:11:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/what-swedes-think-about-themselves-swedish-self-image\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hejsweden.com\\\/en\\\/what-swedes-think-about-themselves-swedish-self-image\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/what-swedes-think-about-themselves-swedish-self-image\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hejsweden.com\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/Swedish-self-image.jpg\",\"contentUrl\":\"https:\\\/\\\/hejsweden.com\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/Swedish-self-image.jpg\",\"width\":1200,\"height\":900,\"caption\":\"How Swedes see themselves (Swedish self-image)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/what-swedes-think-about-themselves-swedish-self-image\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Swedish Culture &amp; Traditions\",\"item\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/category\\\/swedish-culture-and-traditions\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Swedes Think About Themselves &#8211; Swedish Self-Image\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/\",\"name\":\"Hej Sweden\",\"description\":\"Experience Sweden &amp; Swedish Culture\",\"publisher\":{\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/#organization\",\"name\":\"Hej Sweden\",\"url\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/hejsweden.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Hej-Sweden-Logo-2020-03-3-blue-menu-HS-2.jpg\",\"contentUrl\":\"https:\\\/\\\/hejsweden.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/Hej-Sweden-Logo-2020-03-3-blue-menu-HS-2.jpg\",\"width\":597,\"height\":162,\"caption\":\"Hej Sweden\"},\"image\":{\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/HejSweden\",\"https:\\\/\\\/x.com\\\/HejSweden\",\"https:\\\/\\\/instagram.com\\\/schwedenbilder\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/hej-sweden\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/hejsweden\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/HejSwedenTV\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/#\\\/schema\\\/person\\\/e8f4b3178d654a231be87f48bb6e8f77\",\"name\":\"Matthias Kamann\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4862c0a95d3ddb73f8d3fb1f8a03f809da53b4c2b40aff4f5c337a5de3a55832?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4862c0a95d3ddb73f8d3fb1f8a03f809da53b4c2b40aff4f5c337a5de3a55832?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4862c0a95d3ddb73f8d3fb1f8a03f809da53b4c2b40aff4f5c337a5de3a55832?s=96&r=g\",\"caption\":\"Matthias Kamann\"},\"description\":\"Matthias, a professional new-Swede, was born and raised in Germany before going to Sweden for a semester abroad. One semester turned into more than a decade. In 2011 he started the blog Hej Sweden in order to share his Swedish experiences and love for Sweden and the Swedes with others who are keen to learn more about this beautiful country.\u00a0 One result of his constant attempt to discover what it means to live in Sweden like a typical Swede, is the book How to be Swedish - A Quick Guide to Swedishness - In 55 Steps (here on Amazon, also available in German)\u00a0 For more about Matthias and Hej Sweden, have a look at the About page.\",\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/hejsweden\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@hejsweden\"],\"url\":\"https:\\\/\\\/hejsweden.com\\\/en\\\/author\\\/matthias-admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Swedes Think About Themselves - Swedish Self-Image - Hej Sweden","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hejsweden.com\/en\/what-swedes-think-about-themselves-swedish-self-image\/","og_locale":"en_US","og_type":"article","og_title":"What Swedes Think About Themselves - Swedish Self-Image - Hej Sweden","og_description":"When you think about the Swedes, certain images or associations about their personal traits might pop up in your head. Maybe it&#8217;s a blond, tall person calmly driving a Volvo in the garage of their ... Read more","og_url":"https:\/\/hejsweden.com\/en\/what-swedes-think-about-themselves-swedish-self-image\/","og_site_name":"Hej Sweden","article_publisher":"https:\/\/www.facebook.com\/HejSweden","article_published_time":"2016-10-25T07:41:05+00:00","article_modified_time":"2020-06-03T13:11:20+00:00","og_image":[{"width":1200,"height":900,"url":"https:\/\/hejsweden.com\/wp-content\/uploads\/2016\/10\/Swedish-self-image.jpg","type":"image\/jpeg"}],"author":"Matthias Kamann","twitter_card":"summary_large_image","twitter_creator":"@HejSweden","twitter_site":"@HejSweden","twitter_misc":{"Written by":"Matthias Kamann","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hejsweden.com\/en\/what-swedes-think-about-themselves-swedish-self-image\/#article","isPartOf":{"@id":"https:\/\/hejsweden.com\/en\/what-swedes-think-about-themselves-swedish-self-image\/"},"author":{"name":"Matthias Kamann","@id":"https:\/\/hejsweden.com\/en\/#\/schema\/person\/e8f4b3178d654a231be87f48bb6e8f77"},"headline":"What Swedes Think About Themselves &#8211; Swedish Self-Image","datePublished":"2016-10-25T07:41:05+00:00","dateModified":"2020-06-03T13:11:20+00:00","mainEntityOfPage":{"@id":"https:\/\/hejsweden.com\/en\/what-swedes-think-about-themselves-swedish-self-image\/"},"wordCount":247,"commentCount":2,"publisher":{"@id":"https:\/\/hejsweden.com\/en\/#organization"},"image":{"@id":"https:\/\/hejsweden.com\/en\/what-swedes-think-about-themselves-swedish-self-image\/#primaryimage"},"thumbnailUrl":"https:\/\/hejsweden.com\/wp-content\/uploads\/2016\/10\/Swedish-self-image.jpg","keywords":["Swedish Mentality","Swedish Self-Image","Swedish Stereotypes"],"articleSection":["Swedish Culture &amp; Traditions"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/hejsweden.com\/en\/what-swedes-think-about-themselves-swedish-self-image\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/hejsweden.com\/en\/what-swedes-think-about-themselves-swedish-self-image\/","url":"https:\/\/hejsweden.com\/en\/what-swedes-think-about-themselves-swedish-self-image\/","name":"What Swedes Think About Themselves - Swedish Self-Image - Hej Sweden","isPartOf":{"@id":"https:\/\/hejsweden.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hejsweden.com\/en\/what-swedes-think-about-themselves-swedish-self-image\/#primaryimage"},"image":{"@id":"https:\/\/hejsweden.com\/en\/what-swedes-think-about-themselves-swedish-self-image\/#primaryimage"},"thumbnailUrl":"https:\/\/hejsweden.com\/wp-content\/uploads\/2016\/10\/Swedish-self-image.jpg","datePublished":"2016-10-25T07:41:05+00:00","dateModified":"2020-06-03T13:11:20+00:00","breadcrumb":{"@id":"https:\/\/hejsweden.com\/en\/what-swedes-think-about-themselves-swedish-self-image\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hejsweden.com\/en\/what-swedes-think-about-themselves-swedish-self-image\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hejsweden.com\/en\/what-swedes-think-about-themselves-swedish-self-image\/#primaryimage","url":"https:\/\/hejsweden.com\/wp-content\/uploads\/2016\/10\/Swedish-self-image.jpg","contentUrl":"https:\/\/hejsweden.com\/wp-content\/uploads\/2016\/10\/Swedish-self-image.jpg","width":1200,"height":900,"caption":"How Swedes see themselves (Swedish self-image)"},{"@type":"BreadcrumbList","@id":"https:\/\/hejsweden.com\/en\/what-swedes-think-about-themselves-swedish-self-image\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Swedish Culture &amp; Traditions","item":"https:\/\/hejsweden.com\/en\/category\/swedish-culture-and-traditions\/"},{"@type":"ListItem","position":2,"name":"What Swedes Think About Themselves &#8211; Swedish Self-Image"}]},{"@type":"WebSite","@id":"https:\/\/hejsweden.com\/en\/#website","url":"https:\/\/hejsweden.com\/en\/","name":"Hej Sweden","description":"Experience Sweden &amp; Swedish Culture","publisher":{"@id":"https:\/\/hejsweden.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hejsweden.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/hejsweden.com\/en\/#organization","name":"Hej Sweden","url":"https:\/\/hejsweden.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/hejsweden.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/04\/Hej-Sweden-Logo-2020-03-3-blue-menu-HS-2.jpg","contentUrl":"https:\/\/hejsweden.com\/wp-content\/uploads\/2020\/04\/Hej-Sweden-Logo-2020-03-3-blue-menu-HS-2.jpg","width":597,"height":162,"caption":"Hej Sweden"},"image":{"@id":"https:\/\/hejsweden.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HejSweden","https:\/\/x.com\/HejSweden","https:\/\/instagram.com\/schwedenbilder\/","https:\/\/www.linkedin.com\/company\/hej-sweden\/","https:\/\/www.pinterest.com\/hejsweden\/","https:\/\/www.youtube.com\/user\/HejSwedenTV"]},{"@type":"Person","@id":"https:\/\/hejsweden.com\/en\/#\/schema\/person\/e8f4b3178d654a231be87f48bb6e8f77","name":"Matthias Kamann","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4862c0a95d3ddb73f8d3fb1f8a03f809da53b4c2b40aff4f5c337a5de3a55832?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4862c0a95d3ddb73f8d3fb1f8a03f809da53b4c2b40aff4f5c337a5de3a55832?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4862c0a95d3ddb73f8d3fb1f8a03f809da53b4c2b40aff4f5c337a5de3a55832?s=96&r=g","caption":"Matthias Kamann"},"description":"Matthias, a professional new-Swede, was born and raised in Germany before going to Sweden for a semester abroad. One semester turned into more than a decade. In 2011 he started the blog Hej Sweden in order to share his Swedish experiences and love for Sweden and the Swedes with others who are keen to learn more about this beautiful country.\u00a0 One result of his constant attempt to discover what it means to live in Sweden like a typical Swede, is the book How to be Swedish - A Quick Guide to Swedishness - In 55 Steps (here on Amazon, also available in German)\u00a0 For more about Matthias and Hej Sweden, have a look at the About page.","sameAs":["https:\/\/www.instagram.com\/hejsweden\/","https:\/\/www.youtube.com\/@hejsweden"],"url":"https:\/\/hejsweden.com\/en\/author\/matthias-admin\/"}]}},"featured_image_src":"https:\/\/hejsweden.com\/wp-content\/uploads\/2016\/10\/Swedish-self-image.jpg","featured_image_src_square":"https:\/\/hejsweden.com\/wp-content\/uploads\/2016\/10\/Swedish-self-image.jpg","author_info":{"display_name":"Matthias Kamann","author_link":"https:\/\/hejsweden.com\/en\/author\/matthias-admin\/"},"_links":{"self":[{"href":"https:\/\/hejsweden.com\/en\/wp-json\/wp\/v2\/posts\/5460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hejsweden.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hejsweden.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hejsweden.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/hejsweden.com\/en\/wp-json\/wp\/v2\/comments?post=5460"}],"version-history":[{"count":0,"href":"https:\/\/hejsweden.com\/en\/wp-json\/wp\/v2\/posts\/5460\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hejsweden.com\/en\/wp-json\/wp\/v2\/media\/5466"}],"wp:attachment":[{"href":"https:\/\/hejsweden.com\/en\/wp-json\/wp\/v2\/media?parent=5460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hejsweden.com\/en\/wp-json\/wp\/v2\/categories?post=5460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hejsweden.com\/en\/wp-json\/wp\/v2\/tags?post=5460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}