10 Years Hej Sweden

Moving to Sweden has been the biggest adventure in my life.

Back in 2009, when doing a project for a web design course at Växjö university, I outlined a blog to share my Sweden experiences and pitfalls with everyone who considers traveling or moving to this beautiful country. In 2011 the project idea turned into a real Website. HejSweden.com was launched and the first proper post published (about Swedish culture, in German) on the 12th of May that year. So, exactly 10 years ago.

Hej Sweden has been an immense pleasure to work on, with now about 400 posts and pages, in German in English. Through the years it has helped several million visitors to get informed about Sweden and the Swedes – for example by helping readers to prepare for their Sweden trip, improve their Swedish language skills, learn about cultural differences or simply find an original recipe for Swedish cinnamon buns.

I am glad for all the feedback and responses I received from so many readers in the past. These didn’t just motivate me to continue expanding the blog but also inspired me to write a book about Swedish culture: “How to be Swedish – A Quick Guide to Swedishness – in 55 Steps” (at one point #1 bestseller on Amazon’s Sweden Travel Guides list) would not have been possible without the support Hej Sweden received from the readers and followers on my social channels.

I want to say thank you to everyone who at some point checked out my blog, HejSweden.com, liked a page or post on Facebook or Instagram or even sent me a mail with comments or feedback! Hej Sweden and the people I reach through it bring me so much joy that I hope I can continue with it for many years to come!

Thank you for following me and my Sweden journey!

Matthias 😊

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My Book About Swedish Culture & Quirks

For example, in this book you’ll learn how to:

  • Interact with Swedes, without embarrassing yourself
  • Celebrate Swedish traditions
  • Flirt like a Swede