Terms of use

We welcome everyone here on HEJ SWEDEN but we also have some strict rules in order to keep this a nice and safe place to be.

Most importantly! Please be nice and respectful to each other. Even though we are reluctant to delete posts and comments, we reserve the right to remove posts that violate our netiquette. Comments that may be perceived as sexist, racist or impolite in general will be removed. However, we welcome constructive feedback, comments and suggestions of improvement.

If you feel uncomfortable or threatened, you are welcome to email us on hello@hejsweden.com.

This site is owned, managed and published by Matthias Kamann (hereinafter referred to as “HEJ SWEDEN”). Please read the following terms and conditions carefully. 

Book about Sweden - How to be Swedish

HEJ SWEDENs managing of personal data in our registry is in accordance to GDPR and the following:

Why do we collect personal data?

HEJ SWEDEN collects personal data in order to:

  • contact you with relevant material, for example about your use or potential use of this site.
  • contact you with information from our website, send event invitations and special offers from HEJ SWEDEN or affiliated partners.

How is the data collected?

HEJ SWEDEN will only collect Personal Data about you if you have consented to that collection, use and transfer, unless HEJ SWEDEN believes that such action is necessary to (a) conform to legal requirements (b) protect and defend its rights or property (c) enforce this User Agreement or (d) act to protect the interests of its users or others. You give your consent by completing and submitting the Email Registration Form. You can cancel your subscription at any time by clicking on the unsubscribe link in the newsletter or email us at hello@hejsweden.com.

Which personal data is collected?

HEJ SWEDEN collects and uses two types of data about users: (1) Personal Data – (names and email adresses) via which it is possible to identify an individual from that information; and (2) Aggregated Data – being all other information that relates purely to generic statistics such as traffic flow and demographics.

How long is the personal data stored?

The data is stored as long as you accept to receive our newsletter. You can cancel your subscription at any time by clicking on the unsubscribe link in the newsletter or email us at hello@hejsweden.com.

Can I change my data?

You have the right to demand access to, change, delete or limit the handling of your personal data.

Aggregated Data

Other non-personal information will be collected and used by HEJ SWEDEN and may be transferred to third parties. Any such statistical or demographic information will not include personal details through which you could be identified. In addition to non-personal information given on your Registration Form, information is automatically collected about traffic around the site. This is also only used in aggregate form and no individual registered user will be identified.


HEJ SWEDEN uses “cookies”. A cookie is a small text file stored on your computer containing information on your browser activity. We use Google Analytics on hejsweden.com to review and evaluate the site’s performance, which helps us improve your experience on the site. Thus the need for and the use of cookies.

Google Analytics stores information about:
– the pages you visit on hejsweden.com and how long you spend on each page
– how you got to the site
– what you click on while visiting the site

A cookie is stored on your computer for up to two years. To avoid having cookies received, download and install Google Analytics Opt-out Browser Add-on.


Security is paramount to HEJ SWEDEN in respect of your data. We use a variety of software to ensure appropriate security and encryption. You are obligated to keep your password and other non-public user data secret. You are responsible for all unauthorized use of you account to the extent you have failed to keep the information of your account secret.

Intellectual property rights in the content of the site

HEJ SWEDENs content

All material on the site, such as text, graphics, logos, button icons, images, audio clips, and software, is either owned by HEJ SWEDEN or published with permission from third parties, and is protected by copyright and trade mark laws. You may not copy, modify, reproduce, republish, post, transmit or distribute in any way any material from this site including the underlying code and software, save as authorised by this agreement. You are only authorised to use the site and its contents for your personal, non–commercial use. This amounts to viewing the site and printing off individual pages or sections for personal use.

User Content

Any content provided by you by, for example, comments, uploading files, inputting data, or engaging in any other form of communication through this service, although owned by you, is subject to a royalty-free, perpetual, non-exclusive, unrestricted, world-wide licence allowing HEJ SWEDEN to use, copy, sublicense, adapt, transmit, publicly perform or display any such content. This licence does not apply to the message content of your personal messaging (PM) account, the privacy and integrity of which will be respected at all times.

HEJ SWEDENs obligations

HEJ SWEDEN will use its reasonable endeavours to ensure that the site and the facilities thereon (including newsletters, personal email and chat forums – Community Services) is/are available at all times and that HEJ SWEDEN supplied content on the site is true, accurate and error free. However we do not guarantee this and provide no warranties unless specifically stated.

User obligations

You warrant that all content submitted or posted by you to the site does not violate the rights of any third party, including, but not limited to, infringing intellectual property rights. In relation to the site and the Services, you may only use these for personal non-commercial purposes. You will ensure that all information provided on Registration Forms is accurate and kept up to date by using the “Modify” template as appropriate. You agree to abide by all applicable national and international laws and regulations and are solely responsible for all acts or omissions that occur through your use of the services, including all activities that take place under your email account. You will at all times abide by the terms and conditions in the Terms of Use and in the Privacy Policy, including but not limited to abiding by the Code of Conduct below and the rules regarding Proprietary Rights.

Code of conduct

You understand and agree that HEJ SWEDEN may review and delete any material or content, including but not limited to text, comment, message, photo or profile that in the sole judgment of HEJ SWEDEN does not comply with this Agreement, applicable law or regulation, or which might be offensive, illegal or that might violate the rights, harm, or threaten the safety of other users. HEJ SWEDEN will regularly monitor the Services for inappropriate and illegal contents posted by the users. The number of users and amount of contents in the Services are very large, and therefore it is not possible for HEJ SWEDEN to monitor all and every material posted on the Services. If illegal or inappropriate material or content escapes HEJ SWEDEN notice when monitoring, this is not to be seen as HEJ SWEDEN approving of such material or content and HEJ SWEDEN has no responsibility or liability for such material or content. HEJ SWEDEN assumes no responsibility or liability for the conduct of users, including you, submitting any such material or content. It is very important that you report any illegal or inappropriate Contents that you become aware of to HEJ SWEDEN by clicking emailing us at hello@hejsweden.com.

You are entirely responsible for the material or content that you publish or display or in any other way make available on or through any of the Services or in any other way transmitted to other Users. Material or content are not automatically reviewed by HEJ SWEDEN before posted and do not necessarily reflect the opinions or policies of HEJ SWEDEN. HEJ SWEDEN is not responsible for the accuracy and reliability of the material or content or other information provided by the users or any other information that you transmit to other users.

The list below is a partial list of the kind of Contents that is illegal or prohibited to post on or through the Services and the kind of activity that is illegal or prohibited on the Website and through your use of the Services. Note that the list can not be made complete but should be regarded as a guideline to the spirit of what is prohibited. HEJ SWEDEN reserves the right to inspect and take appropriate legal action against anyone who infringes this prohibition, including but is not limited to, removing the offending material or content from the Services, terminating the membership of the violator and reporting to the appropriate law enforcement authorities. Prohibited material or content include, but are not limited to material or content that:

  • are offensive and promote racism, prejudice, hatred or physical harm against any individual or group;
  • exploit people in a sexual or violent manner;
  • display pornographic, sexually explicit or violent material of any kind;
  • harasses or encourage harassment of another individual or group;
  • criminal activity such as drug dealing, trafficking, child pornography, fraud, obscene material, gambling, harassment, stalking, spamming, sending of harmful computer files, theft of trade secrets or intrusion of copyright or patent rights;
  • provides any street addresses, photograph of another person, telephone numbers, e-mail addresses or any other personal information of that kind without consent from that individual;
  • use any information from the Services in order to stalk, harass, abuse or harm another person;
  • promote information that you know is deceptive or phony or promote illegal activities or conduct that is insulting, obscene, threatening, derogatory or slanderous;
  • provide instructional information about illegal activities such as making or buying illegal weapons or fireworks or creating or distributing computer viruses, etc;
  • promote an illegal or unauthorized copy of another person’s or company’s copyrighted work, such as providing pirated computer programs or links to such, providing information to evade copy-protect devices, or providing pirated music or video or links to pirated music- or video files;
  • contain restricted or password only access pages not linked to from another accessible page or hidden pages or images;
  • ask for passwords or personal identifying information for commercial or unlawful purposes from other users;
  • involve commercial activities and/or sales without our prior consent such as advertising, contests, barter, sweepstakes, or pyramid schemes;
  • involve the transmission of junk mail, chain letters, or unsolicited mass mailing or spamming etc;
  • filmmaker or band profiles that uses sexually suggestive imagery or any other unjust, false or deceiving material or content intended to draw traffic to the profile;
  • contact, advertise to, solicit, or sell contents or services to a specific user without their prior explicit consent;
  • covering or concealing the banner advertisements on your personal profile page or any other HEJ SWEDEN page;
  • contain political or religious propaganda;
  • any automated use of the Service, such as using scripts to add friends;
  • interfering with, disrupting or creating an undue burden on the Services or the networks or services connected to the Services;
  • pretending to be another user or person;
  • using the account of another user or disclosing or transferring your password to any third party or allowing any third party to have access to your account; or
  • using the Services in a way that intentionally or unintentionally violates any applicable local, national or international law or regulation.

Proprietory rights in contents

By displaying or publishing any material or content such as texts, files, messages, photos, video, images, sounds, profiles, works of authorship or any other materials (“Contents”) on or through the services provided by HEJ SWEDEN, you grant to HEJ SWEDEN a fully-paid, non-exclusive, and royalty-free), worldwide license to use, modify copy, translate, adapt, publicly display, publicly perform, transmit, reproduce, store and distribute such Contents on and through the Services or in media that are partners to HEJ SWEDEN. This license will come to an end at the time you remove such Contents from the Services and upon your notification to HEJ SWEDEN. Regardless of this, a residual or back-up copy of the Contents posted may remain on the servers after you have removed the Contents from the Services, and HEJ SWEDEN maintains the rights to those copies. You warrant and represent that you own the Contents posted by you or otherwise have the right to grant the above described license. Furthermore, you warrant and represent that the posting of your Contents on or through the Services does not violate the copyrights, publicity rights, contract rights, privacy rights or any other rights of any person or company. You agree to pay for all fees, royalties and any other duty owed to any person or company by reason of any Contents posted by you to or through the Services.

The Services contain Contents of HEJ SWEDEN which are protected by intellectual property right laws and regulations and other laws. HEJ SWEDEN owns and maintains all rights in the Contents and the Services. HEJ SWEDEN hereby grants you a revocable, limited, non sub-licensable license to display and reproduce HEJ SWEDEN contents exclusively for your personal use in connection with using the Services and viewing the Website. Such a license does not include any software code or other similar Contents.

The Services contain Contents from Users Members and other HEJ SWEDEN licensors. You are prohibited to copy, display, publish, distribute, broadcast or in any other way forward or sell any Contents appearing on or through the Services if the Contents is not provided by you.

HEJ SWEDENs rights

HEJ SWEDEN shall be entitled to discontinue the website services or any of the additional Community Services, or to disable any particular user’s account or access rights at any time with no notice.

In relation to any service provided on this Site, HEJ SWEDEN may terminate such account for inactivity, being a failure to log in to the service 60 days or later after registration and, subsequently, a failure to use the account for 90 days since your last log-on. In addition, HEJ SWEDEN may delete content in user account after 90 days. HEJ SWEDEN shall have no obligation to maintain any content in your account or to forward to you or any third party.

HEJ SWEDEN shall have the right (but not the obligation) to monitor any publicly posted material and to, without notice edit, delete or remove any material postings or comments that it deems inappropriate or otherwise in violation of this agreement.


As a customer you are entitled to the legal rights under the Swedish Consumer Sales Act (Konsumentköplagen). Details concerning the purchase such as confirmation of order, payment, delivery and customer service is presented on the website in connection with the purchase.


In order to make a purchase from HEJ SWEDEN, you have to be eighteen (18) years old. If not, you should get your guardian’s consent or place the order through that person.

Disclaimer / liability

Use of the site and the facilities thereon, and any material or information obtained from this site (all of which is provided free of charge) is at your own risk, and HEJ SWEDEN hereby expressly disclaims, to the fullest extent permitted by applicable law, all warranties, express or implied, of any kind whatsoever including but not limited to implied warranties of merchantability, fitness for a particular purpose, title and infringement. In addition, HEJ SWEDEN shall not be responsible for the failure of performance of this site and/or the software used thereon or obtained therefrom; the loss of data or services resulting from delays, non-deliveries, mis-deliveries, or service interruption; the accuracy, quality or nature of information obtained through its services; nor the consequences arising from or related to any viruses transmitted through its servers, or any liability, costs, loss of profits or consequential losses arising from your use of, or inability to access this site, save that liability for death or personal injury is not excluded.

In relation to User Content HEJ SWEDEN shall not be responsible for any such content posted by users in chat rooms or other community areas. All such content whether expressed as opinions, statements or recommendations, are those of users expressing such views and are not those of HEJ SWEDEN.

This site may be linked to or from other sites that are not maintained by HEJ SWEDEN. HEJ SWEDEN does not control in any respect any information, products or services offered by such other sites and shall NOT be responsible for the content of such other sites. For example, users may be able to buy goods and services via the site, some of which may be through third party retailers who link to the site. Users may also enter into correspondence with or participate in promotions of advertisers on the Site. HEJ SWEDEN in no way endorses these third parties and any such transactions, dealings, correspondence with or participation in promotions of, third parties, including the delivery of and the payment for goods and services and any other terms, conditions, warranties or representations associated with such matters are solely between the corresponding user and the third party. HEJ SWEDEN assumes no liability, obligation or responsibility for any part of any such transaction, dealing, correspondence or participation.

You agree to indemnify HEJ SWEDEN in respect of any liability or any costs, loss of profits, loss of data, or consequential losses arising from a breach by you of any of the terms of this agreement.

Changes to the terms and conditions

HEJ SWEDEN reserves the right to change any or all of these terms and conditions with thirty (30) days notice.

Notice will be posted on HEJ SWEDEN website and e-mailed to you. If you do not agree to the changed terms of use you must request a removal of your account before the end of the thirty (30) days notice period.


This User Agreement shall be governed by and construed in accordance with the laws of Sweden, without regard to principles of conflict of laws, and the parties submit to the exclusive jurisdiction of the Swedish Courts.

If any provision(s) of the User Agreement is held by a court of competent jurisdiction to be invalid or unenforceable, then such provision(s) shall be construed, as nearly as possible, to reflect the intentions of the parties with the other provisions remaining in full force and effect.

HEJ SWEDEN failure to exercise or enforce any right or provision of the User Agreement shall not constitute a waiver of such right or provision unless acknowledged and agreed to by HEJ SWEDEN in writing.