Work with me

Do you want to reach out to an audience with an interest in Sweden and Sweden-related products and services? is one of the most popular online source for information about Sweden – Swedish culture and travel.

Send me an email with your ideas and suggestions to cooperation (at)

How we can work together

What Hej Sweden can do for you:

  • Product and service reviews (if these are considered relevant for the audience of Hej Sweden)
  • Social media posts
  • Banner ads
  • Participation in competitions

What Hej Sweden doesn’t do:

  • Sponsored posts (all written content on Hej Sweden is created by Matthias/Hej Sweden)
  • Link exchange

Questions or ideas? Mail me: cooperation (at)

About me and Hej Sweden

My name is Matthias. I studied Business and Marketing in Växjö, Småland, as an exchange student from Germany. A year after that, in 2008, I moved to Sweden completely. Since 2011 I run the website through which I share my Swedish experiences and love to the country. In early 2017 I published the book How to be Swedish: A Quick Guide to Swedishness – In 55 Steps.

  • Mission: Describe and explain Sweden and the Swedes, and share my love to Sweden.
  • Goal: Create informative content (articles, photos, videos) about Sweden that put a smile on people’s faces.

Target groups/visitors

These groups regularly visit Hej Sweden:

  • Sweden tourists, who plan a trip to Sweden or are currently travelling through Sweden, seeking travel advice. (Ways to travel to Sweden, accommodations, sightseeing, culture etc.)
  • Sweden lovers: people who have some affiliation with Sweden – family, work or media impressons – and want connect or find out more about the country, its stories, culture and traditions.
  • Emigrants: People who want to move to Sweden, looking for housing, jobs and advice how to interact with Swedes and reduce potential frictions when settling in Sweden.
  • People who just had a question about a Sweden-related topic, who then asked Google, and the search engine said “mmmhh, I guess Hej Sweden has a good answer to your question which the most popular names in Sweden are”.

Basic numbers

March 2018

  • Ca. 100.000 Unique Visitors (organic), 50% english-speaking.
  • Age: mostly between the age of 25 – 44.

Contact me

Requests for more specific information about Hej Sweden or ideas for cooperations, please contact me:

cooperation (at)