Hej and welcome to Hej Sweden!

What is typically Swedish? How is life in Sweden? What's good and what's bad? Soon you will be able to get to know more about Sweden on this website…

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Find out what Swedish people fear and desireHow to be Swedish: A Quick Guide to Swedishness - in 55 Steps

For example, in this book you’ll learn how to:

  • Interact with Swedes, without embarrassing yourself
  • Celebrate Swedish traditions
  • Flirt like a Swede

Find out why:

… Swedes are obsessed with sunshine, nature and a socializing activity called fika
… Swedes don’t work in July
… Swedes dance like little frogs around a pole that looks like a gigantic phallus
… and many more steps how to smoothly blend in among Swedes.