Matthias Kamann 
The Brits have Mister Bean, Americans have Mickey Mouse, the French, well, they probably have someone wearing a beret, and the Swedes – they have the Vikings. Vikings are the personified symbols of the Swedish nation. You … Read more
It can be found in every Swedish souvenir-shop. One of the most iconic national symbols of Sweden: The Dalahäst (Dala horse). It is mostly colored in red, decorated with kurbits pattern, twisting plants and flowers. I have one … Read more
Once a year Swedes celebrate their birthday. If you, as a new-Swede or Sweden visitor, ever consider celebrating your birthday, in the presence of other Swedes, there is something I need to warn you about… Not … Read more
No one wants to be ill. Including Swedes. But there is one illness they particularly try to avoid, “magsjuka“, the stomach flu. What happens when you have magsjuka It’s when the content of your digestive system … Read more
It’s maybe not too uncommon that people get easily nervous when they have to talk to strangers. But what’s a bit different with the Swedes is, they even feel uncomfortable talking to people they have already met before. … Read more
If you ever received a postcard from Sweden, it most likely showed a beautiful landscape, with fields or forests, a lake and eventually, somewhere below a Swedish flag, a red cottage house. Swedish summer house Those red … Read more
Good news for you if you also prefer things to be safe. Sweden really is the right place for you. Swedish safety-thinking can be found in many places. As in Swedish products. For example, have a … Read more
“Hello Marie!” “Hi, Peter! How are you doing today?” “I’m good, thanks? How was your weekend, Marie?” What you’ve just read could have been a daily conversation between two Swedish friends or colleagues. But not … Read more
Have you been to IKEA recently? If you had a delicious lunch there together with your partner or children, you probably considered ordering some healthy like a typically Swedish salmon with potatoes. But then you went for köttbullar (meatballs) with fries. … Read more
Normally, when Swedes get a little angry, they say words like hopsan, oj (oops) or alltså näääh (oh nooo). But when they drop their iPhone or find out that their colleague has taken their mug from the … Read more
In this book you’ll learn how to ...
