Swedish “Jantelagen”, law of Jante – Why Swedes don’t show off

Swedish Jantelagen, Law of Jante – “Let’s better not have a much bigger house or boat than our neighbours”

In Sweden, you must not own a gun without license, slap your child or sell your neighbors car without permission. All this is written in Swedish law. One law that is not given by the state but yet followed by the majority of all Swedes is the law of Jante. It’s a law that is like carved in stone in the public awareness.

Jantelagen – law of Jante

Often times, when people at first have little and suddenly an excessive amount of something special – a lot of success, money or fame – they have the tendency to brag about it.

Swedes on the other hand remain relatively unnoticed when they reach something extraordinary. They are less prone to bragging. This is because they follow a common rule called the Jantelagen, literally translated: law of Jante. Basically it says that “You are not better than anyone else“.

Well, alright Jante, then let’s not show off with our new car, house, job, number of record sales or fancy furniture.

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Humble Swedes

For example, just look at Swedish iconic people, like Ingvar Kamprad, the founder of IKEA, he still drove an old Volvo although he was super rich. Or the Members of ABBA, all nice people to talk to, no allures. The same goes with high ranked politicians of the country and even most members of the royal family. All friendly people who, despite their achievements or social position, have their feed on the ground and won’t let you feel inferior when you have a chat with them.

No bragging rights

So what happens if you show off too much, say, after you received a good grade at school. Well, the people around you might give you slightly jealous, unhappy looks – thinking “vem tror den där människan han/hon är?!”, “who does he/she think he/she is”.

This is certainly something to consider when you come to Sweden and do something outstanding. If you want to celebrate it with others, just make sure you only tell it to those who won’t feel too bad about your extraordinary achievement. Tell it to your dog for example.


I have met friends who regularly got the best grade at school or university, but never told their friends about it, instead they lied and said it was just the second best, fearing others’ jealousy and exclusion.

But don’t only avoid showing off. It is an equally important part of the Jantelagen not to show too much self pity. Don’t tell your friends and colleagues how much bad luck you had recently. Or how much pain you feel in your knees when you walk down the stairs. Tell them only once. Then, if Swedes want to know more about your back problems, they will get more involved and ask y0u where you get treatment or whether you have already taken an Alvedon.

Where does the Jantelagen come from?

The Jantelagen is not an actual law. It stems from a novel, En flykting korsar sitt spår (1933), written in Norwegian, by the Danish author Aksel Sandemose, in which he states the eleven rules from the village of Jante, a fictional place in Denmark which is inspired by Sandemose’s hometown, Nykøbing.


Those who like to be a bit rebel like to call themselves being anti-jante or print “f*ck jante” on a t-shirt or write a similar comment on their Instagrams.

So, police won’t go after you if you break the law, but major parts of the Swedish society might punish you with exclusion if you overdo it.

Bad news then for everyone who wants to move to Sweden and fancies golden Lamborghinis or long conversations about luxury spa experiences. Get a silver Volvo kombi and start talking about the ongoing renovation in your cottage house instead. But only if you do the handicraft yourself.

If you want to avoid any conflicts just do like everyone else: become a lagom Swede.

Find out more about the meaning of lagom, here

More about Sweden

What are your experiences with the Jantelagen? Please comment below!

8 thoughts on “Swedish “Jantelagen”, law of Jante – Why Swedes don’t show off”

  1. jante lagen is still strong, but diluting a bit with the influence of other cultures where shouting your successes is more encouraged. Yet, it is still a bit part of the swedish psyche

  2. I am from Africa and when I came to Sweden I was shocked that I can be anyone else without feeling inferior… I have learnt a lot and have changed my way of thinking and living ☺️

    • Hej Ruth! Thanks for the comment! I can totally relate to your experience. Moving to Sweden changed my way of thinking and perspective on many aspects of life as well. :)

  3. I keep saying that the world should take Jantelagen serious and follow it. Maybe we could have less problems. I know that is not simple as that, but just try to wonder societies that have this in mind. Their policy makers could be closer to the reality and deal with problems is if they were part of it.

  4. Law of Jante and Swedish culture in practice is a strange mix. It makes criticism of bad things in society being shunned upon not because of being wrong, but because of sheer expressing thoughts that are “against the stream”. It conserves current stream, but makes changes harder, even if changes would be beneficial. And no society is all about good things.

  5. So agree. This is my hope also I dispaired until I came across Janteloven and the positivity and happiness of Scandanavian society. I would see it spread out around the world. Let us hope and pray that it’s time has now come. For me in this time of the dark that shows the corruption, greed and manipulation of many cultures in stark relief this is a true alternative. May the light and love of Janteloven spread around our world.

  6. Aksel Sandemose was an Norwegian author growing up in Denmarks, Nykøbing Mors.. Jante is the fictional town based on Nykøbing Mors.. So quite strange that we in Sweden taking this so serious ?? Written in 193? or something like that..! It sounds as it has its heritage from Christian protestants! If you read all the 11 points, you could think it was written by Salot Sahrs (Pol Pot!) prison officer, during the Khmer Rouge ruleing in Kampuchea( another spelling of Cambodia, pernounsed the same!) 🤷🏼‍♂️🤷🏼‍♂️

  7. Not to show off is very good psychological theme as there will be many others like you but didn’t get opportunity and you got it. Does that reduce psychological problems and suicides and loneliness problems in Sweden, needs to be seen by data


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