These are the most popular fashion brands in Sweden (beyond H&M). Maybe you already have one or more of these labels in your wardrobe…
Popular Swedish fashion labels
Acne Studios
Although the name might sound a little strange for a fashion brand, ACNE is rather popular among stylish Swedes.
Shop ACNE
High quality shirts.
Shop Stenströms
Tiger of Sweden
Shop Tiger of Sweden
WeSC
Stands for “We are the Superlative Conspiracy“.
Shop WeSC
Björn Borg
Yes, the Tennis player from back in the days has created a successful fashion brand that every Swede know. Björn Borg’s colofurl boxer shorts are omnipresent in the major fashion stores all over Sweden.
Shop Björn Borg
Boomerang
The Swedish answer to Ralph Lauren.
Shop Boomerang
Cheap Monday
Streetfashion for teens and twens.
Shop Cheap Monday
Filippa K
Simplicity and minimalism. “K” stands for the last name of the founder Knutsson.
Shop Filippa K
J Lindeberg
“J” has also helped Justin Timberlake developing his own fashion line. “J” stands for Johan.
Shop J.Lindeberg
Nudie Jeans
Gudrun Sjoden=the best!!