Swedish Fashion – 10 Popular Clothing Brands in Sweden

These are the most popular fashion brands in Sweden (beyond H&M). Maybe you already have one or more of these labels in your wardrobe…

Acne Studios

Although the name might sound a little strange for a fashion brand, ACNE is rather popular among stylish Swedes.

ACNE Schwedische Mode Marken
ACNE (Screenshot)



High quality shirts.

Book about Sweden - How to be Swedish
Stenströms Schwedische Mode Marken
Stenströms (Screenshot)

Shop Stenströms

Tiger of Sweden

Tiger of Sweden Schwedische Mode Marken
Tiger of Sweden (Screenshot)

Shop Tiger of Sweden


Stands for “We are the Superlative Conspiracy“.

WeSC Schwedische Mode Marken
WeSC (Screenshot)

Shop WeSC

Björn Borg

Yes, the Tennis player from back in the days has created a successful fashion brand that every Swede know. Björn Borg’s colofurl boxer shorts are omnipresent in the major fashion stores all over Sweden.

Björn Borg Schwedische Mode Unterwäsche
Björn Borg (Screenshot)

Shop Björn Borg


The Swedish answer to Ralph Lauren.

Boomerang Schwedische Mode
Boomerang (Screenshot)

Shop Boomerang

Cheap Monday

Streetfashion for teens and twens.

Cheap Monday Schwedische Mode Marken
Cheap Monday (Screenshot)

Shop Cheap Monday

Filippa K

Simplicity and minimalism. “K” stands for the last name of the founder Knutsson.

Filippa K Schwedische Mode Marken
Filippa K (Screenshot)

Shop Filippa K


Hunkydory Schwedische Mode
Hunkydory (Screenshot)

Shop Hunkydory

J Lindeberg

“J” has also helped Justin Timberlake developing his own fashion line. “J” stands for Johan.

J.Lindeberg Schwedische Mode
J.Lindeberg (Screenshot)

Shop J.Lindeberg

Nudie Jeans

Nudie Jeans Schwedische Mode
Nudie Jeans (Screenshot)

Shop Nudie Jeans

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