Swedes have good personal qualities. They can be generous and welcoming. Plus, many Swedish people have a good memory. In combination this means, Swedes can remember that you invited them for a beer, even if it’s a while ago and … Read more
What is lagom? Lagom is the Swedish expression for “in moderation”, “just right” or “not too much and not too little”, as the Swedes use to reply to this question with their sweet Swedish accent. Swedes … Read more
In Sweden, you must not own a gun without license, slap your child or sell your neighbors car without permission. All this is written in Swedish law. One law that is not given by the state but yet … Read more
Swedes are world leading when it comes to the adaptation of new products. They like to try everything that’s labeled “new”. Speaking in marketing terms, to be an innovation leader or early adopter is what … Read more
Swedes are like a bottle of vodka: from the outside they look unexcited, calm, pure like water, colorless. But once they open up… … you will probably detect a slight smell alcohol. In order to … Read more
Swedes take their work very seriously. They come in time. They leave in time. To get some recover from a stressful workweek some Swedish people decided to introduce a relaxing activity on Fridays, called fredagsmys, literally “Friday cosiness”. … Read more
Not all people in the world look or behave the same. Some are small, some are tall. Some like to eat meat, some want to be vegan. In Sweden – as in most other countries – people … Read more
Sweden is a small country. Not that small actually, at least when it comes to land area (450,295 km2 / 175,896 sq mi). But with a population of only about 10 million, Sweden is considerably small. Although the … Read more
Fall in love with the concept of fika Fika is a big part of every Swede’s everyday life. Basically, fika just means to hava a coffee. But it is so much more than just that. It has … Read more
You are looking for a good book about Sweden? A present for a friend who is going there for a semester abroad? Or maybe you are going to travel to Sweden yourself and want to learn … Read more
In this book you’ll learn how to ...
